named programs · 2 · from sources
What they call their work
MyImpact Project
Initiative to help donors understand the personal and communal impact of their giving through storytelling and engagement
MyTzedakah Platform
Online platform enabling cause-based, recurring donations to a network of Jewish nonprofits
activities · 5 groups
What they do
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Jewish Religious Institution Support 3 activities
- Conducts research on tzedakah giving patterns across donor demographicsSegments donors into four demographic groups based on age, location, and family status to analyze tzedakah giving behaviors and inform engagement strategies.
- Documents and shares donor case studies to illustrate giving behaviorsDocuments and shares anonymized donor profiles from locations including New Jersey, New York, Los Angeles, Jerusalem, and Modiin, detailing monthly giving amounts, recipient organizations, and giving motivations to inform outreach and modeling.
- Supports Jewish organizations through platform-based collaborationProvides support and collaboration to nearly 100 Jewish organizations through the MyTzedekah.com platform, enhancing their capacity to engage donors and manage giving.
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Digital Donation Processing Platforms 2 activities
- Facilitates recurring donor-advised giving through a donor-centric platformEnables individual donors to set up recurring monthly charitable giving funds that automatically distribute donations to selected charities based on the donor's values, with support for personalized charitable funds, particularly targeting younger donors and teens.
- Provides no-cost infrastructure for charities to receive donated fundsOffers a no-cost platform for charities to receive donated funds, ensuring 100% of funds raised are transferred directly to the charity, and onboarded 16 additional charities to expand access.
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Community Festival & Event Production 1 activity
- Generates and sustains recurring donation revenue through organic growthGenerates over $6,000 per month in recurring donations through word-of-mouth outreach, amounting to more than $70,000 annually, demonstrating scalable donor engagement.
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Jewish Textual and Educational Publishing 1 activity
- Produces community impact features to highlight donor contributionsProduces a weekly series of published features that highlight individuals who have made an impact in the Jewish community, fostering visibility and engagement.
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Uncategorized 1 activity
- Enables U.S. tax-deductible donations to Israeli charitiesAllows U.S. donors to receive tax deductions for donations to Israeli charities that lack 501(c)(3) status by leveraging the organization’s own tax-exempt status to facilitate compliant giving.
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financials · form 990 · fy2024
revenue
Total revenue$117K
Contributions & grants$117K100%
Program service revenue$00%
Investment income$00%
Other revenue$0
expenses
Total expenses$142K
Program expenses94%
Admin / overhead6%
Fundraising0%
Salaries & benefits$0
Grants paid out$109K
Largest expense lineFacilities
balance sheet
Total assets$26K
Cash$2K
Investments$0
Liabilities$0
Net assets$26K
Liquid reserves0.2 mo
3 years on record · 2020–2024 · YoY revenue -52.6%
leadership · form 990 part vii · fy2024
Who runs it
board members · 3
- CARLY FRIEDMAN — PRESIDENT
- MARC FRIEDMAN — TREASURER
- ROBERT ROTHENBERG — PRESIDENT
relationships · 6
Who they work with
- FRISCH Partner — Partner organization where Joey Small, a featured individual in the MyImpact Project, serves as Director of Institutional Advancement.
- MyTzedakah Partner — Collaborates with MyTzedakah to promote monthly giving and modernize Jewish philanthropy.
- MyTzedakah Fund Partner — Platform enabling teens to establish personalized charitable funds and direct donations.
- MyTzedekah.com Partner — Platform through which the organization collaborates with nearly 100 Jewish organizations
- Paamonim Partner — Partners with Paamonim to promote financial literacy and stability through counseling and educational programs.
- Sillman Foundation Network — Reference to Angelique Power joining the foundation indicates a professional network connection.
strategies · 5
How they approach the work
Named approaches extracted from this org’s sources. Where others share an approach, follow it to see the full set of orgs running it.
- Collective, Community-Centered Giving Modelmethodology: crowdfunding_for_community_changeBy framing giving as collective action through crowdfunding and community celebration, the organization attracts next-generation donors because they are more motivated by shared purpose and belonging than by transactional charity.
- Donor-Driven Values-Based Givingmethodology: values-based_givingBy enabling donors to allocate monthly donations according to personal values and passions, the organization increases thoughtful and sustained giving because donors are more engaged when their contributions reflect individual meaning and purpose.
- Subscription-Based Sustainable Philanthropymethodology: subscription-based_philanthropyBy promoting a recurring, subscription-based model of tzedakah, the organization builds consistent donor habits because predictable giving aligns with modern financial behaviors and reduces donor fatigue.
- Trust-Based Philanthropy with Granteesmethodology: trust-based_philanthropyBy offering multi-year, unrestricted grants, the organization strengthens nonprofit capacity and innovation because trust and flexibility enable grantees to direct resources where they are most needed.
- Youth Empowerment Through Autonomous Givingmethodology: youth-led_givingBy providing youth with personalized charitable funds and decision-making autonomy, the organization fosters lifelong philanthropic engagement because young people are more likely to sustain giving when they experience ownership and purpose.