named programs · 6 · from sources
What they call their work
Apprenticeship Program
Year-long, paid apprenticeships in Digital Content, Education & Engagement, and Research departments for early-career professionals, based in the Times Square office.
Black to Broadway
Program promoting engagement between Broadway and Black communities.
Broadway Bridges
Program offering $10 tickets to New York City public high school students and chaperones, having brought 150,000 participants to Broadway shows since 2017.
Internet Broadway Database (IBDB.com)
Official online archive of Broadway theatre history, maintained by the Research Department with records on productions, personnel, and statistics.
The Jimmy Awards® / National High School Musical Theatre Awards®
National program that recognizes excellence in high school musical theatre performance, impacts over 150,000 students annually, and has awarded over $6 million in scholarships.
Viva Broadway
Initiative to build connections between Broadway and Latino communities through events like "In the Heights: In Concert".
activities · 8 groups
What they do
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Theatre Awards and Honors Administration 2 activities
- Administration of the Tony AwardsJointly administers and presents the Tony Awards with the American Theatre Wing to recognize excellence in Broadway theatre.
- National High School Musical Theatre Awards (The Jimmy Awards)Established in 2009, this program recognizes excellence in high school musical theatre performance through regional competitions and a national awards event. Reaches over 140,000 students annually through more than forty participating theatres and has facilitated over $6 million in educational scholarships.
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Youth Theater Arts Education 2 activities
- Family and community engagement initiativesOperates Kids' Night on Broadway, coordinating participation from up to 30 cities annually to offer touring productions and children-focused activities. Runs Family First Nights, providing access to Broadway shows for financially at-risk families and education about non-performance theatre careers, launched in 2005 and expanded nationally.
- High school theatre education and student access programsBrings New York City public high school students to attend Broadway shows through subsidized ticket programs and connects them with behind-the-scenes professionals to explore non-performance theatre careers. Includes Broadway Bridges, which has brought 150,000 students and chaperones to shows since 2017, and provides $10 tickets for students.
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Arts Professional Advocacy & Equity Initiatives 1 activity
- Advocacy and government representation for the Broadway industryRepresents the interests of Broadway theatre professionals and organizations in government relations and advocates for inclusive policies and practices within the industry. Works to increase public awareness and interest in Broadway theatre through policy engagement and public initiatives.
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Arts and Cultural Workforce Training 1 activity
- Apprenticeship program for early-career theatre professionalsOffers a paid, year-long, part-time apprenticeship program for early-career professionals, providing hands-on experience supporting programs such as the Jimmy Awards and Broadway Bridges, as well as research and database management. Apprentices are paid $19.00 per hour.
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Student Career Readiness and Internship Placement 1 activity
- Broadway Career Exploration and Speakers Bureau programsHosts career exploration events including panel discussions, matinees, and shadowing opportunities for high school students. Offers in-person and virtual career seminars through the Broadway Speakers Bureau, which has operated since 2003, and provides information on internships and discounted rush tickets.
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Professional Theatrical Production 1 activity
- Broadway audience reach and engagementBrings Broadway theatre to over 30 million people annually in New York and more than 200 cities across the U.S. and Canada through touring productions and local partnerships.
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Professional Association Capacity Building 1 activity
- Membership services and capacity building for theatre professionalsProvides membership services to theatre owners, producers, presenters, general managers, and suppliers in North America. Develops programs to support member needs, including audience development and professional development initiatives.
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Uncategorized 3 activities
- Official sponsor and partner designationsDesignates official sponsors and partners for The Broadway League, including JPMorgan Chase as the official bank and The New York Times as the official media sponsor.
- Research and data management for the Broadway industryMaintains research archives and databases including the Internet Broadway Database (IBDB.com), compiles Broadway gross and attendance data, and conducts audience surveys to support industry knowledge and decision-making.
- Special cultural initiatives and benefit performancesProduces special events such as the Viva Broadway initiative, including a 2013 concert of *In the Heights* in Washington Heights with the original cast and a 2015 benefit concert featuring Gloria Estefan, to connect Broadway with diverse communities and raise funds for access programs.
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financials · form 990 · fy2023
revenue
Total revenue$13.37M
Contributions & grants$168K1%
Program service revenue$12.56M94%
Investment income$644K5%
Other revenue$0
expenses
Total expenses$11.05M
Program expenses78%
Admin / overhead22%
Fundraising—
Salaries & benefits$5.94M
Grants paid out$0
Largest expense lineCompensation
balance sheet
Total assets$21.10M
Cash$5.00M
Investments$12.29M
Liabilities$2.90M
Net assets$18.20M
Liquid reserves18.8 mo
5 years on record · 2019–2023 · YoY revenue +0.0%
leadership · form 990 part vii · fy2023
Who runs it
paid leadership · 13
| Name | Title | Hours/wk | Compensation |
|---|---|---|---|
| Charlotte St Martin | President, thru 02/2024 | 40 | $617K |
| Jason Laks president | eff. 2/24, interim before 2/24 | 40 | $561K |
| Ellen Greenwald | Chief Marketing Officer | 40 | $364K |
| Christopher Brockmeyer | Dir. Employee Benefits | 40 | $338K |
| Cheryl Phillips | Chief Financial Officer | 40 | $274K |
| Alison Corinotis | Asst. Dir Labor Relations | 40 | $271K |
| Thomas Ferrugia | Dir Government Relations | 40 | $262K |
| Neal Freeman | Chief Digital & Tech Officer | 40 | $242K |
| Gennean Scott | Chief Diversity Officer | 40 | $241K |
| Rachel Reiner | Dir Audience Engagement | 40 | $220K |
| Jean Murphy | Tony Awards Administrator | 40 | $169K |
| Scalla Jakso | Dir Communications | 40 | $163K |
| Raul Argudin | Sr. Mgr HR & Compliance | 40 | $143K |
board members · 12
- Al Nocciolino — BOARD OF GOVERNORS
- Alecia Parker — BOARD OF GOVERNORS
- Allan Williams — BOARD OF GOVERNORS
- Amy Jacobs — BOARD OF GOVERNORS
- Andrew Flatt — BOARD OF GOVERNORS
- Anthony LaTorella — BOARD OF GOVERNORS
- Barry Weissler — BOARD OF GOVERNORS
- Brian Moreland — BOARD OF GOVERNORS
- Charles Flateman — BOARD OF GOVERNORS
- Christina Selby — BOARD OF GOVERNORS
- Colleen Jennings-Roggensack — Road Vice Chair
- David Richards — BOARD OF GOVERNORS
relationships · 36
Who they work with
- 5000 Broadway Productions Partner — Co-presented the In the Heights: In Concert event as part of the Viva Broadway initiative.
- 5th Avenue Theatre Partner — Participating venue in Seattle offering touring Broadway productions and kid-appropriate activities during Kids' Night on Broadway.
- ASU Gammage Hall Partner — Participating venue offering touring Broadway productions and related children's activities during Kids' Night on Broadway.
- American Theatre Wing Partner — Jointly administers and presents the Tony Awards.
- Auditorium Theatre, Rochester Partner — Participating venue in Rochester offering touring Broadway productions and kid-appropriate activities during Kids' Night on Broadway.
- Belk Theatre, Charlotte NC Partner — Participating venue in Charlotte offering touring Broadway productions and related children's activities during Kids' Night on Broadway.
- Boston Opera House Partner — Participating venue in Boston offering touring Broadway productions and kid-appropriate activities during Kids' Night on Broadway.
- Careers.Broadway Network — Resource created and managed by The Broadway League to support career development in the theatre industry.
- Cobb Great Hall, Wharton Center for the Performing Arts, East Lansing MI Partner — Participating venue in East Lansing offering touring Broadway productions and related children's activities during Kids' Night on Broadway.
- Come From Away Partner — Source of award-winning professionals who participate as speakers in the Broadway Speakers Bureau program.
- Diana Moran Macuil Partner — Contact person for membership inquiries at The Broadway League.
- Disney Theatrical Group Partner — Source of award-winning professionals who participate as speakers in the Broadway Speakers Bureau program.
- Fox Theatre, St. Louis Partner — Participating venue in St. Louis offering touring Broadway productions and kid-appropriate activities during Kids' Night on Broadway.
- Hadestown Partner — Source of award-winning professionals who participate as speakers in the Broadway Speakers Bureau program.
- Hippodrome Theatre, Baltimore Partner — Participating venue in Baltimore offering touring Broadway productions and related children's activities during Kids' Night on Broadway.
- JPMorgan Chase Partner — Official Bank of The Broadway League, supporting League Conferences, Hospitality, and Membership Directory.
- JimmyAwards.com Partner — Official website providing additional information about The Jimmy Awards program.
- NYCPS Arts Office Partner — Partner in developing and implementing the Broadway Bridges program
- New York City Department of Education Partner — Collaborates on the Broadway Bridges program to provide subsidized Broadway tickets to public high school students.
- New York City public high schools Partner — Teachers from New York City public high schools nominate students to participate in the program.
- New York Times Partner — Presenting partner for Kids' Night on Broadway in New York City and provider of the Kids' Night on Broadway Activity Guide.
- Northern Manhattan Arts Alliance Partner — Beneficiary of proceeds from the In the Heights: In Concert event.
- Ordway Center for the Performing Arts, St. Paul MN Partner — Participating venue in St. Paul offering touring Broadway productions and kid-appropriate activities during Kids' Night on Broadway.
- Orpheum Theatre, Minneapolis Partner — Participating venue in Minneapolis offering touring Broadway productions and related children's activities during Kids' Night on Broadway.
- Palace Theatre, Columbus OH Partner — Participating venue in Columbus offering touring Broadway productions and kid-appropriate activities during Kids' Night on Broadway.
- Providence Performing Arts Center Partner — Participating venue in Providence offering touring Broadway productions and related children's activities during Kids' Night on Broadway.
- Tallahassee Leon County Civic Center Partner — Participating venue in Tallahassee offering touring Broadway productions and kid-appropriate activities during Kids' Night on Broadway.
- The Broadway League Network — Organization represents theatre owners, operators, producers, presenters, and general managers across North American cities.
- The New York Times Partner — Official Media Sponsor of The Broadway League, supporting Kids' Night on Broadway and Broadway.org.
- The Shubert Organization Partner — Provides speakers for the Broadway Speakers Bureau program, including staff in marketing, creative projects, and theatre operations.
+ 6 more
strategies · 5
How they approach the work
Named approaches extracted from this org’s sources. Where others share an approach, follow it to see the full set of orgs running it.
- Arts Education and Excellence Recognitionmethodology: arts_education_recognitionBy recognizing and rewarding excellence in high school musical theatre, the League strengthens arts education and inspires student commitment to the craft, because public validation and celebratory platforms motivate continued engagement and elevate the status of theatre arts.
- Cultural Change Through Storytelling and Representationmethodology: storytelling_for_empathyBy leveraging storytelling and shared narrative experiences in programming and targeted initiatives, the League fosters empathy, cultural understanding, and inclusion, because authentic representation and narrative engagement shift attitudes and build bridges across communities.
- Equity and Inclusion Through Early-Career Pathwaysmethodology: diversity_through_early_career_pathwaysBy creating tiered membership and professional development opportunities for emerging professionals, the League increases diversity in the Broadway industry, because lowering barriers to entry and providing hands-on experience fosters inclusion across ethnicity, background, and perspective.
- Industry Association Model for Collective Advancementmethodology: industry_association_modelBy uniting key stakeholders in the commercial theatre industry—including producers, theatre owners, and suppliers—into a unified membership association, the Broadway League advances shared interests such as labor negotiations, industry promotion, and policy influence, because collective organization amplifies advocacy power and operational coordination.
- Youth Audience and Workforce Cultivation Through Exposuremethodology: audience_development_through_exposureBy bringing students to Broadway through subsidized or free access and exposing them to both performance and non-performance careers, the League cultivates future theatregoers and industry professionals, because early, meaningful exposure increases long-term engagement and broadens participation across diverse backgrounds.