CINEMA TROPICAL INC

MARKETING & PUBLICITY: THE MAIN GOAL OF CINEMA TROPICAL'S MARKETING AND PUBLICITY PROGRAM IS TO CONSOLIDATE AND EXPAND THE COMMUNITY OF PEOPLE INTERESTED IN LATIN AMERICAN CINEMA AROUND THE U.S. CINEMA TROPICAL USES ITS MARKETING AND PUBLICITY SERVICES AS AN EDUCATIONAL TOOL FOR THE ORGANIZATION. CINEMA TROPICAL USES ITS OWN COMMUNICATION CHANNELS (MAILING LISTS, E-MAIL BLASTS, WEBSITE, POSTCARDS), GRASS-ROOTS STRATEGIES (RELATIONSHIPS WITH COMMUNITY-BASED ORGANIZATIONS, CULTURAL AND EDUCATIONAL INSTITUTIONS), AND PRESS RELATIONS (CONTACT WITH GENERAL AND LATINO MEDIA) AS PART OF ITS CONTINUOUS OUTREACH CAMPAIGN TO EDUCATE A LARGER AUDIENCE ABOUT THE ARTISTIC AND CULTURAL VALUE OF THE FILMS PRODUCED IN THE REGION. IN ADDITION TO PROMOTING THEIR OWN FILMS IN THE CINEMA TROPICAL SERIES, AND WORKING ON THE NEW YORK THEATRICAL RELEASE OF FEATURE FILMS DISTRIBUTED BY CINEMA TROPICAL, IN THE PAST YEAR, CINEMA TROPICAL PROMOTED 53 FEATURE FILMS RELEASED BY RENOWNED US DISTRIBUTORS AND 5 FILM SERIES ORGANIZED BY PRESTIGIOUS NEW YORK AND NATIONAL CULTURAL INSTITUTIONS, SUPPORTING THE WORK OF MORE THAN 112 FILMMAKERS AND REACHING AN ESTIMATED AUDIENCE OF 93,000 PERSONS.AS THE LEADING ORGANIZATION DEDICATED TO THE PROMOTION OF CULTURAL EXCHANGE BETWEEN LATIN AMERICA AND THE UNITED STATES, CINEMA TROPICAL OPERATES AN INFORMATION SERVICES PROGRAM THAT RESPONDS TO APPROXIMATELY 100 E-MAILS PER WEEK FROM INDIVIDUALS AND ORGANIZATIONS. THROUGH A WEEKLY E-MAIL NEWSLETTER AND THROUGH INDIVIDUALIZED ELECTRONIC QUERIES, CINEMA TROPICAL PROVIDES SUPPORT AND ASSISTANCE TO MORE THAN 11,000 INDIVIDUALS ANNUALLY. THE CINEMA TROPICAL E-MAIL NEWSLETTER INCLUDES ANNOUNCEMENTS ABOUT UPCOMING SCREENINGS OF LATIN AMERICAN FILMS IN ALL NEW YORK CITY AREA VENUES, THUS CULTIVATING A GROWING NETWORK OF LATIN AMERICAN AND LATINO AUDIENCES.

FILM RENTALS: THIS PROGRAM ATTEMPTS TO OFFER A LIBRARY OF FILMS TO FURTHER EXPAND THE EXHIBITION OF LATIN AMERICAN FILMS BY PROMOTING THEM IN OTHER PARTS OF THE UNITED STATES, ESPECIALLY WHERE LATIN AMERICAN CINEMA DOES NOT REACH COMMERCIAL THEATERS. CINEPHILES, STUDENTS OF FILM, AND PEOPLE INTERESTED IN LATIN AMERICAN CULTURE HAVE BEEN ABLE TO ATTEND UNIVERSITIES, MUSEUMS, AND FESTIVALS, TO SEE THESE FILMS AROUND THE COUNTRY. WITH AN IMPRESSIVE LIBRARY OF FICTION FILMS AND DOCUMENTARIES, CINEMA TROPICAL OFFERS FILMS TO U.S. EDUCATIONAL AND CULTURAL INSTITUTIONS THAT WOULD NOT HAVE REACHED THE COUNTRY HAD IT NOT BEEN FOR CINEMA TROPICAL. THE ORGANIZATION WILL CONTINUE TO EXPAND THIS ASPECT OF ITS OPERATION SO THAT MORE EDUCATIONAL INSTITUTIONS AROUND THE COUNTRY CAN BE REACHED.