What they call their work
What they do
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Community Festival & Event Production 5 activities
- Advocates for Juneteenth recognition and public awarenessConducted advocacy efforts that contributed to the recognition of Juneteenth as an official New York state holiday, signed into law on October 14, 2020. Also conducts research, educational, and informational activities to increase public awareness of Juneteenth and its historical significance.
- Conducts annual Juneteenth Summit and virtual programmingHosts an annual Juneteenth Summit, including virtual components that engage digital audiences. The summit is part of a broader festival program and contributes to reaching over 6 million digital viewers annually.
- Hosts annual Black Kings Gala and awards eventOrganizes an annual Black Kings Gala, an awards reception that honors influential male leaders who have made significant contributions to the New York community. The event includes complimentary tickets for honorees and promotion of their profiles through Juneteenth NYC’s social media channels, which receive over 25,000 weekly impressions.
- Organizes annual Juneteenth festival and celebration in Brooklyn, NYHosts a large-scale, multi-day Juneteenth festival in Brooklyn, New York, featuring a parade, fashion show, live music, cultural programming, family activities, and community resource connections. The event attracts over 25,000 attendees annually and includes a formal opening ceremony, performance of the Black National Anthem, and headlining musical acts.
- Organizes year-round community and cultural programsOperates a year-round calendar of events including the Black History Month Experience, Back-to-School drives, Toy Drive, Juneteenth Restaurant Crawl, and educational workshops such as self-defense training and hip-hop history programs. These programs serve both in-person and digital audiences across New York City.
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Event and Production Volunteer Coordination 1 activity
- Coordinates volunteer engagement for community eventsOrganizes and manages volunteer support for its community celebrations, with roles including set-up/breakdown, vendor and youth activity support, registrations, traffic control, performance management, food distribution, parade logistics, photography, and crowd counting.
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Arts Professional Advocacy & Equity Initiatives 1 activity
- Provides platforms for Black artists and performersCreates opportunities for Black fashion designers and performers to showcase their work live on national networks during Juneteenth NYC events, with the goal of increasing exposure and advancing future professional opportunities.
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Who they work with
- Brooklyn Network — Hosts one of Brooklyn's largest annual Juneteenth events.
- CBS News Partner — Media partner that features Juneteenth NYC programming
- Department of Transportation Government — Government agency partner participating in the Juneteenth NYC Festival.
- EPS NY Partner — Partnered with EPS NY as a sponsor of the Juneteenth NY event.
- Facebook Partner — Uses Facebook as a platform for outreach and engagement.
- Google Partner — Uses Google Drive to collect and manage performer submissions and documents.
- Instagram Partner — Uses Instagram as a platform for outreach and engagement.
- Jiu Jiu Vodka Partner — Partnered with Jiu Jiu Vodka as a spirits sponsor for the Juneteenth NY event.
- Juneteenth BIZ Partner — Provides free first-year membership to VIP vendors participating in the Juneteenth NYC event.
- Maker's Mark Partner — Partnered with Maker's Mark as a sponsor of the Juneteenth NY event in 2024.
- NYS of Health Partner — Partnered with NYS of Health as a sponsor of the Juneteenth NY event.
- New Dimension Community Church Partner — Community partner participating in the Juneteenth NYC Festival.
- OHBVFC Partner — Collaborates with OHBVFC for community activations during the festival.
- PEU Partner — Community partner participating in the Juneteenth NYC Festival.
- PIX11 Partner — Media partner that features Juneteenth NYC programming
- PIX11 Partner — Partnered with PIX11 as a media sponsor of the Juneteenth NY event.
- Red Bull Partner — Partnered with Red Bull as a sponsor of the Juneteenth NY event in 2024.
- TikTok Partner — Uses TikTok as a platform for outreach and engagement.
- United for Brownsville Partner — Community partner participating in the Juneteenth NYC Festival.
- different organizations Partner — Collaborates with various organizations to organize Juneteenth celebrations and renew community efforts.
How they approach the work
Named approaches extracted from this org’s sources. Where others share an approach, follow it to see the full set of orgs running it.
- Amplification of BIPOC Voices to Strengthen Community Identity and Equitymethodology: amplification_of_bipoc_voicesBy centering BIPOC voices in programming and leadership roles, the organization fosters inclusion and equity because representation in cultural narratives reinforces dignity, belonging, and collective empowerment.
- Ancestral Continuity Framing to Foster Collective Pride and Resiliencemethodology: ancestral continuityBy framing contemporary celebration as the fulfillment of ancestral struggles, the organization strengthens community self-esteem and unity because connecting present achievements to historical resistance reinforces cultural pride and purpose.
- Cultural Celebration as a Vehicle for Education and Historical Awarenessmethodology: cultural-celebration-and-educationBy integrating cultural expression with educational programming, the organization increases public understanding of Juneteenth and African American history because culturally resonant experiences make historical learning more accessible and engaging.
- Economic Empowerment Through Cultural Event Infrastructuremethodology: economic_empowerment_of_black_communitiesBy integrating Black-owned businesses into cultural events as vendors and participants, the organization promotes economic sustainability because access to large, engaged audiences enables visibility, sales, and network building for under-resourced entrepreneurs.