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FARMERS' MARKET FEDERATION OF NEW YORK INC

SYRACUSE, NY · EIN 161563537 · Form 990 · FY2024 · NTEE K20 · Food, Agriculture & Nutrition · Small ($100K-$1M) · nyfarmersmarket.com
revenue
$653K
expenses
$248K
net assets
$2.7M
employees
4
program ratio
70%
mission · from form 990

TO SUPPORT AND PROMOTE THE VIABILITY OF FARMERS MARKETS THROUGH INNOVATIVE SERVICES, PROGRAMS AND PARTNERSHIPS THAT MAXIMIZE THE BENEFITS OF MARKETS TO SELLERS, BUYERS AND COMMUNITIES.

profile · synthesized from sources

The Farmers Market Federation of New York supports and promotes farmers markets across the state by providing training, resources, and networking opportunities for market managers, farmers, and vendors. It focuses on improving market operations, vendor compliance with nutrition programs, and community engagement. The organization serves as a hub for education and innovation in the farmers market sector.

irs program accomplishments · form 990 part iii · fy2024

What they reported doing

  1. #1 primary $65K
    TRAINING - TARGETED BENEFICIARIES INCLUDE FARMERS MARKETS, MANAGERS, FARMERS, CORNELL COOPERATIVE EXTENSION AND SOCIAL SERVICES PROVIDERS. TOPICS COVERED FARMERS MARKET MANAGEMENT ISSUES, FOOD STAMP PROGRAM PARTICIPATION, WIC/SENIOR FARMER MARKET NUTRITION PROGRAM PARTICIPATION/ COMPLIANCE AND MARKETING SKILLS IMPROVEMENTS.
named programs · 4 · from sources

What they call their work

FMNP Training: Train the Trainer
Program to certify market managers to train vendors on compliance with the Farmers Market Nutrition Program, in partnership with the NYS Department of Agriculture and Markets.
Farmers Market Benchmarks Project
Statewide data collection and analysis initiative to help farmers improve profitability through pricing and marketing insights based on aggregated sales data.
Monthly Members & Friends Meetup
Virtual training and networking series for farmers market managers, vendors, and partners covering topics such as electronic coupon redemption, market management tools, compliance, and mental health in agriculture.
NY Farmers Market Week Toolkit
Resource package with promotional materials, social media content, and activities to help markets celebrate and raise visibility during Farmers Market Week.
activities · 5 groups

What they do

  • Local Food Systems Development 4 activities
    • Conducts research and disseminates findings to support farmers markets
      Conducted benchmarking research in partnership with Cornell Cooperative Extension to define success metrics for farmers markets and updated market data in 2024. Disseminated findings through webinars, fact sheets, worksheets, and presentations to inform best practices.
    • Develops and promotes local food collectives
      Founded Local Foods Mohawk Valley, a local food collective in Clinton, NY, to support year-round community access to local food and reduce farmers' marketing and selling costs.
    • Organizes community food access initiatives and promotional campaigns
      Organized the statewide "Give Back NY" food drive during Farmers Market Week 2020 to support food pantries and launched the 2024 Farmers Market Week Toolkit with promotional materials, social media content, and activities to increase public engagement with local markets.
    • Supports farmers markets across New York State
      Works with over 700 farmers markets statewide to promote their viability through services, programs, and partnerships that benefit farmers, consumers, and communities. Provides promotional assistance, facilitates information sharing, and serves as a unified voice for farmers markets.
  • Public Benefits Navigation and Enrollment 1 activity
    • Administers federal and state nutrition programs at farmers markets
      Administers WIC and Senior Farmers Market Nutrition Programs, WIC Vegetables and Fruits Check Program, Farmers Market Wireless EBT Program, and NYC Health Bucks, enabling over 975 farmers at 450 markets and farm stands to accept benefits. Provides card readers, printers, and reimbursement for SNAP transaction fees.
  • Professional Association Capacity Building 1 activity
    • Facilitates peer learning and community building among market stakeholders
      Hosts monthly virtual meetups and expert-led discussions for farmers market managers and stakeholders to share skills, discuss operations, and engage peers through Q&A and collaborative learning.
  • Agricultural Grantmaking and Funding Programs 1 activity
    • Funds and monitors grant-supported projects
      Provides oversight and monitoring of grant-funded projects and awardees, ensuring compliance and impact accountability for initiatives supporting farmers markets and local food systems.
  • Professional Certification and Continuing Education 1 activity
    • Provides training and professional development for farmers market managers and vendors
      Offers training, certification, and ongoing professional development through an annual conference, monthly virtual cohort programs, self-paced online courses, and expert-led webinars covering market management, nutrition program compliance, marketing, and business planning.
financials · form 990 · fy2024
revenue
Total revenue$653K
Contributions & grants$184K28%
Program service revenue$456K70%
Investment income$14K2%
Other revenue$0
expenses
Total expenses$248K
Program expenses70%
Admin / overhead27%
Fundraising3%
Salaries & benefits$142K
Grants paid out$0
Largest expense lineCompensation
balance sheet
Total assets$2.83M
Cash$1.89M
Investments$0
Liabilities$100K
Net assets$2.73M
Liquid reserves91.3 mo
5 years on record · 2020–2024 · YoY revenue -20.0%
leadership · form 990 part vii · fy2024

Who runs it

board members · 12
  • ANDREA BARTOLOMEO — BOARD MEMBER
  • ANNELIESE BRUEGEL — BOARD MEMBER
  • CARLENE DOANE — VICE PRESIDENT
  • DACOTAH ROUSSEAU — TREASURER
  • JACKIE FARRELL — BOARD MEMBER
  • KELLY SAUVE — SECRETARY
  • MATT LEROUX — BOARD MEMBER
  • MICHAEL MYERS — BOARD MEMBER
  • SCOTT COLBY — BOARD MEMBER
  • SOPHIE GRANT — BOARD MEMBER
  • STEPHEN RIDLER — PRESIDENT
  • TUTU BADARU — BOARD MEMBER
relationships · 29

Who they work with

  • CORNELL COOPERATIVE EXTENSION Partner — Collaborates on training programs for farmers markets and managers.
  • Center for Agricultural Development and Entrepreneurship Partner — Hosts CADE representatives in meetups to share technical assistance and support resources for farm and food business vendors.
  • Centermost Marketing Partner — Marketing partnership through Lindsay Ott Wilcox, owner and founder of Centermost Marketing, who serves as Marketing Advisor to the Federation.
  • Cornell Cooperative Extension of Broome County Partner — Collaborated on updating farmers market benchmark data and developing educational tools for farmers.
  • Cornell Cooperative Extension of Broome County Partner — Collaborates on research, business planning, and benchmarking webinar series for farmers markets.
  • Cornell University Partner — Collaborates with Cornell Cooperative Extension through board members involved in agricultural marketing and food systems programs.
  • Department of Agriculture and Markets Government — Appoints non-voting advisors to the Board of Directors to provide guidance and support.
  • GrowNYC Partner — Engages GrowNYC staff to share farm inspection and compliance strategies for producer-only markets.
  • GrowNYC Partner — Partnership through board representation, with Tutu Badaru serving in a leadership role at GrowNYC while also serving on the Federation board.
  • LocalStalls Partner — Partners with LocalStalls to educate market managers on using their platform for vendor management and market administration.
  • Marketspread Partner — Partners with Marketspread to demonstrate digital tools for streamlining vendor applications, booth bookings, and fee collection.
  • NYC Department of Health Government — Submits required reports and collaborates on NYC Health Bucks and SNAP programming
  • NYS Department of Agriculture & Markets Government — Receives funding and submits reports to NYS Department of Agriculture & Markets for program compliance
  • NYS Department of Agriculture and Markets Government — Collaborates with the NYS Department of Agriculture and Markets on FMNP training programs for market managers.
  • NYSDAM Government — Coordinated with NYSDAM, which issued a press release supporting the Give Back NY initiative on July 31, 2020.
  • New York Food Banks Partner — Collaborated with New York Food Banks to promote the Give Back NY initiative and inform food programs in their service areas.
  • New York State Department of Agriculture and Markets Government — Collaborates on administration of state and federal nutrition programs, including WIC and Farmers Market EBT, through board representation by Mark McMullen.
  • New York State Division of Human Rights Government — Collaborates with the NYS Division of Human Rights to address sexual harassment policies and protections in farmers market settings.
  • Northeast Extension Risk Management Education Center Funder — Provided additional funding for the farmers market benchmark assessment project.
  • Novo Dia Group Partner — Collaborates with the Federation on troubleshooting SNAP program issues.
  • RP Solutions Partner — Collaborates with RP Solutions to provide training on the fmVendor App for electronic redemption of NY Fresh Connect and FMNP coupons.
  • SUNY Partner — Collaborates with SUNY on the Farmers Market Manager Professional Certification program.
  • SUNY Morrisville Partner — Academic collaboration through board member Scott Colby, Associate Professor of Food and Agricultural Economics.
  • USDA Government — Troubleshoots SNAP program issues with the Federation.
  • USDA/NIFA Government — Provided funding support under Award Number 2023-70027-4044 for the benchmark assessment project.
  • World Farmers Market Coalition Partner — Connects with the World Farmers Market Coalition to explore global linkages and share New York's market development experience.
  • Zoom Partner — Platform used to host the virtual Farmers Market Manager's Conference.
  • government agencies Partner — Collaborates with government agencies to support farmers markets across New York State.
  • nonprofits Partner — Partners with nonprofit organizations to enhance the capacity and sustainability of farmers markets.
strategies · 3

How they approach the work

Named approaches extracted from this org’s sources. Where others share an approach, follow it to see the full set of orgs running it.

  • Equity-Centered Access to Nutrition and Market Benefits
    methodology: equity-centered_access
    By prioritizing equity in farmers market systems and public food benefit programs, the organization increases access to healthy food for underserved populations, because targeted support—such as direct technical assistance for SNAP participation—lowers structural barriers and strengthens inclusion in local food economies.
  • Holistic Market Support Ecosystem
    methodology: supporting-the-whole-market
    By simultaneously supporting vendors, customers, and organizational infrastructure, the organization strengthens the overall resilience and performance of farmers markets, because integrated support across all stakeholder groups creates mutually reinforcing benefits that enhance market sustainability.
  • Networked Alliance Model to Strengthen Local Food Systems
    methodology: networked-alliance-model
    By building a sustainable, interconnected network of farmers markets and advocates, the organization increases market viability and expands access to fresh food, because collective infrastructure amplifies economic, social, and nutritional benefits for farmers, consumers, and communities.