irs program accomplishments · form 990 part iii · fy2024
What they reported doing
- #1 primary $44KINDUSTRY INFORMATION- PROGRAMS THAT WILL LEAD TO THE DEVELOPMENT OF NEW MARKETS, MARKETING STRATEGIES, INCREASED EFFICIENCY, AND ACTIVITIES TO ENHANCE THE IMAGE OF THE CATTLE INDUSTRY.
- #2 $44KPRODUCER COMMUNICATIONS- PROGRAMS TO PROVIDE PRODUCERS IN NEW YORK ON THE PROGRAMS OR PROJECTS CARIED OUT AND THE UTILIZATION OF CHECKOFF REVENUES.
named programs · 4 · from sources
What they call their work
Beef Up School Lunch
Provides resources and menu ideas to K–12 foodservice professionals to incorporate beef into school meals and promote nutrition.
Beef for the Classroom
Grant program that reimburses New York State teachers for purchasing beef to use in educational settings, promoting understanding of beef nutrition and production.
Exploring the Path of Beef Sustainability
Free classroom reader series for grades 6–12 that teaches students about beef production and sustainability, including environmental impact and farming practices.
Masters of Beef Advocacy
Checkoff-funded program that educates students to become advocates for the beef industry by reviewing beef production from pasture to plate.
activities · 4 groups
What they do
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Agricultural Producer Education & Support Networks 3 activities
- Beef Demand and Market Development ProgramsImplements annual programs funded by Beef Checkoff dollars to increase beef demand among consumers in New York State. Conducts outreach to develop new markets, marketing strategies, and industry efficiency while enhancing the image of the cattle industry.
- Beef Industry Advocacy and Checkoff AdministrationAdministers a $1 per head assessment on the sale of live domestic and imported cattle, collects checkoff assessments at every point of sale, and retains up to 50 cents per dollar for state-level use while forwarding the remainder to the national program.
- Producer Communication and Checkoff Revenue TransparencyOperates communication programs to inform New York beef producers about organizational projects and the use of checkoff revenues. Conducts outreach to disseminate information about the beef industry and the organization's mission to producers.
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Professional Certification and Continuing Education 1 activity
- Beef Quality Assurance (BQA) Certification and TrainingOffers Beef Quality Assurance certification to cattle producers and caretakers through online or in-person training and testing. Provides Continuing Education opportunities for certification renewal and delivers specialized BQA Transportation Training focused on proper handling and transport practices.
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Industry and Community Recognition Awards 1 activity
- Best NY Burger Competition and PromotionOrganizes the annual Best NY Burger Competition, including public nomination and voting to select Top 10 finalists and awarding the 2026 Best NY Burger title to a winning restaurant.
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Uncategorized 8 activities
- Beef Nutrition and First Foods EducationOffers nutrition education materials promoting beef as a first food for infants and toddlers, aligned with Dietary Guidelines for Americans, WIC, and the American Academy of Pediatrics. Includes downloadable resources for caregivers.
- Consumer Education on Beef Preparation and SafetyProvides comprehensive educational resources on safe beef handling, cooking techniques, doneness temperatures, storage, and selection at the meat case. Includes guidance on oven roasting, batch cooking, and use of meat thermometers to support family nutrition and food safety.
- K-12 Educational Programming on the Beef IndustryDistributes free educational readers on beef sustainability for grades 6–12, accompanied by teacher guides and supplementary materials. Offers classroom curriculum for upper elementary, middle, and high school students covering genetics, grazing, greenhouse gases, and sustainability. Includes printable activities such as coloring pages, word searches, and mazes.
- Public Education on Beef Types, Grading, and ProductionProvides consumer education on beef types, USDA quality grades, aging methods, and production practices. Distributes infographics comparing grain-finished and grass-finished beef and fact sheets explaining labeling and production methods.
- Restaurant Industry Education and Profitability SupportProduces the Cash Cow educational video series to help restaurateurs maximize profitability of beef menu items through guidance on sourcing, preparation, and presentation.
- Sports Nutrition Program with BeefOperates a sports nutrition program that promotes beef as the primary protein source for athletes and their families. Provides coaches with educational resources including videos, printable PDFs, and beef-based recipes tailored to performance and nutritional goals.
- Support for Affordable Beef ConsumptionProvides educational content highlighting affordable beef cuts such as Chuck Eye Roast, Sirloin Tip Steak, and Brisket, with recipes and batch cooking strategies to help families reduce costs and meet nutritional goals.
- Teacher Grant Program for Youth EducationFunds grants to reimburse New York State teachers for beef purchases used in youth education activities. Also directly reimburses teachers annually for beef used in classroom educational programming.
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financials · form 990 · fy2024
revenue
Total revenue$1.06M
Contributions & grants$00%
Program service revenue$666K63%
Investment income$16K2%
Other revenue$383K
expenses
Total expenses$1.04M
Program expenses93%
Admin / overhead7%
Fundraising0%
Salaries & benefits$189K
Grants paid out$0
Largest expense lineCompensation
balance sheet
Total assets$695K
Cash$509K
Investments$0
Liabilities$73K
Net assets$621K
Liquid reserves5.9 mo
6 years on record · 2019–2024 · YoY revenue -10.3%
leadership · form 990 part vii · fy2024
Who runs it
board members · 11
- ADAM MURRAY — DIRECTOR
- BECKY KRON — DIRECTOR
- HEIDI NICHOLAS — DIRECTOR
- JOE MUELLER — NYBPA REP
- JOHN KRIESE — DIRECTOR
- KATE MORROW — VICE CHAIRMAN
- LAVERNE WARRINER — DIRECTOR
- PETER LEHNING — DIRECTOR
- STEVE OLSEN — DIRECTOR
- STEVE WALKER — CHAIRMAN
- TOM CHAMOT — DIRECTOR
relationships · 21
Who they work with
- American Academy of Pediatrics Partner — Collaborates with or references guidance from the American Academy of Pediatrics in promoting beef as a first food for infants and toddlers.
- Beef Board Partner — Partners with the Beef Board to deliver checkoff updates and information.
- Beef Checkoff Government — Funds educational curriculum and programs including the Masters of Beef Advocacy and classroom materials.
- Beef Checkoff Program Government — Funds and maintains internal links on the organization's website.
- Beef Its What's For Dinner Network — Collaborates with Beef Its What's For Dinner to provide nutrition resources and information.
- Beef Quality Assurance Coalition — Participates in the Beef Quality Assurance (BQA) program to train farmers on best practices in cattle management.
- Beef. It's What's For Dinner. Network — Collaborates with national program to provide beef cooking resources and cut information.
- Ben’s Fresh Partner — Recognized as the winner of the 2026 Best NY Burger Competition.
- Cattlemen's Beef Promotion and Research Board Network — Receives 50 cents per head from state checkoff collections to administer the national beef checkoff program.
- Cooperative Extension Partner — Offers educational programs that provide Continuing Education (CE) credits for BQA certification renewal.
- Federation of State Beef Council Partner — Collaborates through shared programming and representation on the NYBC Board of Directors.
- Kentucky Beef Council Partner — Collaborates by providing downloadable educational materials used by New York Beef Council for classroom use.
- Mark Elia Partner — Culinary expert featured in the Cash Cow video series demonstrating beef cut breakdown and profit maximization techniques.
- New York Beef Producers Association Partner — Represented on the NYBC Board of Directors and collaborates in governance and programming direction.
- New York Cattlemen's Beef Board Government — Board member from this entity serves on the NYBC Board, indicating an official linkage in beef promotion governance.
- New York Farm Bureau Partner — Represented on the NYBC Board of Directors, indicating organizational collaboration in beef promotion efforts.
- North East Dairy Producers Partner — Represented on the NYBC Board of Directors, reflecting cross-sector agricultural collaboration.
- USDA Government — Approves the national beef checkoff program administered by the Cattlemen's Beef Promotion and Research Board.
- USDA Government — References USDA standards and grading programs in educational materials.
- Women Infants and Children’s Program Government — References WIC program guidelines in promoting beef as a first food for infants and toddlers.
- buildyourbase.org Partner — Collaborative platform providing resources and program delivery for the Build Your Base initiative.
strategies · 3
How they approach the work
Named approaches extracted from this org’s sources. Where others share an approach, follow it to see the full set of orgs running it.
- Consumer Education to Increase Beef Demandmethodology: beef-demand promotionBy educating consumers on beef selection, preparation, nutrition, and production practices, the organization increases informed consumption and demand for beef, because knowledge reduces barriers to purchase and enhances perceived value.
- Producer-Funded Marketing to Strengthen Market Positionmethodology: checkoff-funded_operationsBy leveraging Beef Checkoff funding — collected from producers — to support coordinated marketing and educational programming, the organization increases beef demand, because collective investment enables sustained, large-scale consumer outreach that individual producers could not achieve alone.
- Science-Based Production and Transparency to Build Trustmethodology: consumer_transparency_and_trustBy promoting science-based practices like Beef Quality Assurance and sustainable production, the organization enhances consumer trust in beef safety, animal welfare, and environmental responsibility, because transparency about production methods reduces skepticism and supports market acceptance.