irs program accomplishments · form 990 part iii · fy2024
What they reported doing
- #1 primary $12.22MEDUCATION PROGRAMS, HEALTH INFORMATION AND SAFETY: SEESCHEDULE O FOR ADDITIONAL INFORMATION.
named programs · 4 · from sources
What they call their work
CR's Top Picks for Baby
Annual list of top-rated baby products based on lab testing for safety, performance, and usability, including strollers, car seats, and nursery items.
Car Seat Finder
Interactive tool that recommends car seats based on user needs, vehicle compatibility, and budget, informed by rigorous engineering tests.
Inside Our Test Labs
Program where CR engineers test thousands of products annually in controlled environments to generate data-driven ratings and recommendations.
Make an Impact
Advocacy initiative urging regulatory action on unsafe products, such as petitions to ban water beads, button batteries, and baby walkers.
activities · 2 groups
What they do
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Toxic Chemicals and Plastics Reform 2 activities
- Consumer Advocacy and Policy ReformAdvocates for stronger consumer protections by pushing for federal legislation, petitioning regulatory agencies, and calling on industry groups to adopt higher safety and transparency standards in areas such as product safety, digital rights, and marketplace fairness.
- Investigative Research on Consumer ProductsConducts investigations into the safety and composition of consumer products, such as a joint study with Yuka on additives and contaminants in snack foods, to expose potential health risks and inform public awareness.
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Uncategorized 2 activities
- Consumer Guidance and Decision SupportProvides expert advice and product reviews through its mobile app and publications to help consumers make safer, more informed choices on purchases ranging from cars to insurance and everyday goods.
- Product and Service Testing and RatingTests, rates, and reviews thousands of products and services—including cars, baby products, and household goods—through laboratory and real-world evaluations to provide data-driven consumer recommendations and support informed decision-making.
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financials · form 990 · fy2024
revenue
Total revenue$267.23M
Contributions & grants$38.84M15%
Program service revenue$208.12M78%
Investment income$19.98M7%
Other revenue$298K
expenses
Total expenses$244.66M
Program expenses86%
Admin / overhead10%
Fundraising4%
Salaries & benefits$110.49M
Grants paid out$12K
Largest expense lineCompensation
balance sheet
Total assets$474.49M
Cash$29.99M
Investments$363.74M
Liabilities$143.13M
Net assets$331.37M
Liquid reserves19.3 mo
6 years on record · 2019–2024 · YoY revenue +0.4%
leadership · form 990 part vii · fy2024
Who runs it
paid leadership · 15
| Name | Title | Hours/wk | Compensation |
|---|---|---|---|
| MARTA L TELLADO | PRESIDENT & CEO (THRU 12/31/24) | 45 | $924K |
| LAUREN STANICH | SVP, CHIEF GROWTH OFFICER | 45 | $572K |
| ERIC WAYNE | SVP, CFO | 45 | $563K |
| MICHAEL HUBNER | VP, GENERAL COUNSEL | 45 | $527K |
| JESSICA FREIREICH | SVP, CHIEF STRATEGY OFFICER | 45 | $494K |
| ESTHER HAN | VP, CHIEF VENTURES OFFICER | 45 | $474K |
| SHAREE MCKENZIE | VP, CHIEF SOCIAL IMPACT OFC. (THRU 8/16/24) | 45 | $433K |
| YANA BULA | VP, CHIEF EXPERIENCE OFFICER | 45 | $428K |
| HEATH GRAYSON | CHIEF PRIVACY OFFICER & DEPUTY GENERAL COUNSEL | 45 | $423K |
| CORINNE OSBORN | SR DIR LABOR & EMPL RELS | 45 | $415K |
| GENEA BELL | VP, CHIEF PEOPLE OFFICER | 45 | $415K |
| JENNIFER SHECTER | VP, CHIEF CONTENT OFFICER | 45 | $414K |
| BENJAMIN MOSKOWITZ | VP, INNOVATION LAB | 45 | $385K |
| LILIAN KAYIZZI | VP, TESTING, RESEARCH & INSIGHTS | 45 | $384K |
| RIPA RASHID | CHIEF D&I OFC. (THRU 11/1/24) | 45 | $284K |
board members · 10
- ASTRID VERMEER — DIRECTOR
- CALVIN SIMS — DIRECTOR
- DAVID WAN — DIRECTOR
- DEBORAH A COWAN — DIRECTOR (THRU 10/16/24)
- ELLEN TAUS — CHAIR (THRU 12/18/24)
- IVAN ROSALES — DIRECTOR
- JAMESON KELLEHER — DIRECTOR
- JOANNE HOVIS — DIRECTOR
- JOAQUIN ALVARADO — DIRECTOR (THRU 12/31/24)
- KATHERINE MAHER — DIRECTOR
relationships · 5
Who they work with
- AskCR Partner — Interactive service for providing real-time consumer assistance
- Consumer Product Safety Commission Government — Target of advocacy petition to ban the sale of water beads as toys.
- Olivier Szlos Partner — Major Gifts and Planned Giving contact at Consumer Reports
- The Toy Association Partner — Organization being urged to adopt stricter safety standards for toys with button batteries.
- Yuka Partner — Collaborated with Consumer Reports on an investigation into additives and contaminants in snack foods.
strategies · 3
How they approach the work
Named approaches extracted from this org’s sources. Where others share an approach, follow it to see the full set of orgs running it.
- Evidence-Based Advocacy for Systemic Market Changemethodology: evidence-based advocacyBy combining rigorous product testing and large-scale consumer surveys with investigative journalism and policy advocacy, Consumer Reports drives systemic improvements in marketplace fairness, safety, and sustainability, because data-generated evidence strengthens public reporting and increases leverage in policy reform.
- Independent Testing as a Foundation for Consumer Trustmethodology: independent_testingBy conducting impartial, in-house product testing without accepting advertising, sponsorships, or free samples, Consumer Reports produces trustworthy evaluations that empower consumers to make informed decisions, because independence ensures objectivity and public credibility.
- Membership Model to Ensure Mission Alignment and Independencemethodology: membership_modelBy relying on membership fees and diversified noncommercial funding, Consumer Reports maintains editorial and operational independence from commercial influence, because financial self-determination protects the integrity of its testing and advocacy.