named programs · 1 · from sources
What they call their work
Rent, the 30th Anniversary Concert
A one-night-only live concert event streamed from Broadway's Richard Rodgers Theatre, featuring original cast members and special guests to celebrate the 30th anniversary of the musical Rent, benefiting Broadway Cares/Equity Fights AIDS.
activities · 4 groups
What they do
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Accessibility Services for Cultural Programs 1 activity
- Accessibility services for streamed performancesEnsures accessibility of on-demand performances by providing closed captions for all available content.
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Performing Arts Production Support 1 activity
- Technical and operational support for nonprofit theatersProvides technical, financial, and operational assistance to nonprofit theaters to enable the streaming of live theatrical performances, expanding access to community-based theater across the United States.
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Text Messaging Communication Services 1 activity
- User support and communicationProvides customer support via email, maintains a public FAQ resource, and operates an SMS program to notify users about streaming releases, ticket availability, special programming, and organizational updates.
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Uncategorized 1 activity
- Live and on-demand streaming of theatrical productionsProvides access to live and on-demand streaming of Broadway, Off-Broadway, and regional theater productions through a dedicated online platform and supported devices, including Apple TV, Roku, Amazon Fire TV, and Google TV. Live and as-live streams are available approximately 30 minutes before the scheduled start time, with replay access offered after the live window based on ticket terms.
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financials · form 990 · fy2024
revenue
Total revenue$1.14M
Contributions & grants$1.05M92%
Program service revenue$82K7%
Investment income$7K1%
Other revenue$0
expenses
Total expenses$1.01M
Program expenses74%
Admin / overhead26%
Fundraising0%
Salaries & benefits$77K
Grants paid out$0
Largest expense lineProfessional Fees
balance sheet
Total assets$1.04M
Cash$405K
Investments$0
Liabilities$174K
Net assets$862K
Liquid reserves4.8 mo
3 years on record · 2022–2024 · YoY revenue -27.8%
leadership · form 990 part vii · fy2024
Who runs it
board members · 5
- BRISA CARELTON — TRUSTEE
- JIM AUGUSTINE — TREASURER
- OREN MICHELS — PRESIDENT/SE
- ROBERT NASH — TRUSTEE
- STEVE SHERRILL — TRUSTEE
relationships · 11
Who they work with
- 2nd Stage Partner — Collaborated with 2nd Stage on the live-streaming of _Clyde’s_, marking the first simulcast run of a Broadway show.
- Assemble Stream Inc. Partner — Subsidiary of Zuckerberg Media where Jim Augustine built the technical and financial models for live-streaming _Clyde’s_, in collaboration with 2nd Stage.
- Broadway Partner — Partner in capturing and streaming live theater productions.
- Broadway Cares/Equity Fights AIDS Partner — Co-producer of the Rent 30th Anniversary Concert and beneficiary of ticket sales.
- Non-profit theaters Partner — Collaborates exclusively with nonprofit theaters to stream their productions.
- Off-Broadway Partner — Partner in capturing and streaming live theater productions.
- Richard Rodgers Theatre Partner — Host venue for streamed productions, including the Rent 30th Anniversary Concert.
- Second Stage Partner — Collaborated with Second Stage to produce the first-ever simulcast run of a Broadway show, Clyde's.
- Zuckerberg Media Partner — Collaborated through its subsidiary Assemble Stream Inc. on the development and execution of the live-streaming model for _Clyde’s_.
- katie@lolst.org Partner — Contact point for sponsorship inquiries and partnership development.
- vhx.tv Partner — Platform used for ticketing and streaming delivery, sending confirmation emails on behalf of the organization
strategies · 3
How they approach the work
Named approaches extracted from this org’s sources. Where others share an approach, follow it to see the full set of orgs running it.
- Co-Branded Creative Collaborations to Amplify Impactmethodology: co-branding_with_creative_collaborationBy partnering with sponsors through co-branding and content collaborations, we amplify our reach and impact, because leveraging exclusive access to theatrical content and creative talent strengthens audience engagement and resource mobilization.
- Digital Access Expansion for Community Theater Engagementmethodology: digital-access-expansionBy livestreaming performances from nonprofit theaters, we increase public access and engagement with community theater, because remote audiences who cannot attend in person are able to participate, thereby supporting institutional visibility and sustainability.
- Funding Healthcare Through Benefit Performancesmethodology: benefit-performance-fundraisingBy using proceeds from livestream ticket sales to fund essential services, we support individuals living with HIV/AIDS, because dedicated revenue from cultural events creates a sustainable funding stream for critical care and social services.