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RAINFOREST ALLIANCE HOLDING INC
NEW YORK, NY · EIN 824110897 · Form 990 · FY2024 · NTEE C30 · Environment · Micro (<$100K) · rainforest-alliance.org
revenue
$0
expenses
$0
net assets
$0
employees
0
volunteers
21
mission · from form 990

RA works at the intersection of business, agriculture & forests to improve lives & protect nature by transforming how land is used, production of goods & consumer choices.

profile · synthesized from sources

Rainforest Alliance works at the intersection of agriculture and forests to protect nature and improve livelihoods through sustainability certification and farmer partnerships. The organization promotes regenerative farming practices for crops like coffee, cocoa, and bananas, primarily in tropical regions. It drives market transformation by certifying farms and products that meet environmental and social standards.

irs program accomplishments · form 990 part iii · fy2024

What they reported doing

  1. #1 primary $0
    Markets Transformation (See Schedule O)
named programs · 3 · from sources

What they call their work

Markets Transformation
Initiative to shift global agricultural markets toward sustainable practices through corporate engagement and consumer awareness
Rainforest Alliance Certification
Sustainability certification program for farms producing coffee, cocoa, tea, and bananas, based on rigorous environmental, social, and economic criteria
Regenerative Agriculture Programs
Farmer training and support programs focused on soil health, biodiversity, and climate resilience in tropical farming regions
activities · 3 groups

What they do

  • Smallholder Agricultural Development 3 activities
    • Generates additional income for certified farms through sustainability programs
      Generates $2.3 billion in additional income for certified farms through its sustainability certification and market access initiatives.
    • Market transformation initiatives for sustainable land use and agriculture
      Conducts advocacy and market transformation initiatives aimed at improving land use, agricultural production, and consumer choices related to forests and agriculture.
    • Operates sustainability certification program for farms and products
      Provides sustainability certification for farms and products, supporting 66,000 certified products and benefiting 10.8 million farmers and workers through improved practices and market access.
  • Community Capacity Building & Leadership Networks 1 activity
    • Delivers sustainability and community programs to individuals
      Reaches 814,570 individuals through sustainability and community-focused programs that support education, capacity building, and engagement.
  • Tree Planting and Reforestation Initiatives 1 activity
    • Protects and restores ecosystems through certification and sustainability programs
      Protects or restores 11.9 million hectares of ecosystems through its certification and sustainability initiatives.
financials · form 990 · fy2024
revenue
Total revenue$0
Contributions & grants$0—
Program service revenue$0—
Investment income$0—
Other revenue$0
expenses
Total expenses$0
Program expenses—
Admin / overhead—
Fundraising—
Salaries & benefits$0
Grants paid out$0
balance sheet
Total assets$0
Cash—
Investments—
Liabilities—
Net assets$0
4 years on record · 2020–2024
leadership · form 990 part vii · fy2024

Who runs it

paid leadership · 3
NameTitleHours/wkCompensation
Santiago Gowland CHIEF EXECUTIVE OFFICER 1 $543K
ADAM COX CHIEF FINANCIAL OFFICER 1 $345K
Molly Stark GENERAL COUNSEL & SECRETARY 1 $269K
board members · 21
  • Anisha Pushpika Rajapakse — DIRECTOR
  • Annemieke Wijn — DIRECTOR
  • Anurag Priyadarshi — DIRECTOR
  • BERRY MARTTIN — DIRECTOR
  • Daniel Houser — DIRECTOR
  • Daniel Roger Katz — DIRECTOR, BOARD CHAIR
  • Eric B Rothenberg — DIRECTOR
  • JON MCCORMACK — DIRECTOR
  • Juan Esteban Orduz Trujillo — DIRECTOR
  • Kerri Anne Smith — DIRECTOR
  • Marilu Hernandez de Bosoms — DIRECTOR
  • Nalin Kumar Miglani — DIRECTOR
  • Nina Haase — DIRECTOR
  • Paul Douglas Rubacha — DIRECTOR
  • Peter Hans Lehner — DIRECTOR
  • Peter Martin Schulte — DIRECTOR, TREASURER
  • Sarah Jane Danchie — DIRECTOR
  • Sonila Alice Cook — DIRECTOR
  • Tasso Rezende de Azevedo — DIRECTOR
  • Vanusia M Carneiro Nogueira — DIRECTOR
  • Wendy Gordon — DIRECTOR
relationships · 1

Who they work with

  • Farming and forest communities Partner — Partners with farming and forest communities to implement sustainability programs and certification
strategies · 2

How they approach the work

Named approaches extracted from this org’s sources. Where others share an approach, follow it to see the full set of orgs running it.

  • Rigorous Certification Criteria as Leverage for Change
    methodology: rigorous_certification_criteria
    By enforcing strict environmental and social certification criteria, we produce more sustainable agricultural systems and equitable labor outcomes because high standards compel farms to adopt better practices or lose market access.
  • Systems Change Through Certification
    methodology: systems-change
    By leveraging sustainability certification programs, we drive transformation in land use, production methods, and consumer behavior because standardized incentives create measurable shifts toward regenerative practices and forest protection while improving livelihoods and ecosystem health.