named programs · 3 · from sources
What they call their work
Be Kind Merchandise
Offers branded items such as t-shirts, hats, wristbands, and coffee, with proceeds supporting mental health and community causes
Be Kind Yard Hearts
Distributes handcrafted yard signs in various sizes and colors to promote kindness and community engagement
Charity Partnership Program
Donates portions of product proceeds to local and national nonprofits including SPCA, Food Bank of the Southern Tier, and NAMI Finger Lakes
activities · 3 groups
What they do
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Animal Welfare Fundraising through Retail and Sales 1 activity
- Funds nonprofit partners through product-driven donationsFinances a rotating portfolio of local and national organizations—including SPCA, NAMI Finger Lakes, Food Bank of the Southern Tier, and others—through percentage-based donations tied to the sale of branded merchandise such as car magnets, wristbands, keychains, coffee, and holiday items.
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Interfaith Dialogue & Peacebuilding 1 activity
- Promotes community engagement through kindness initiativesEncourages kind and civil engagement among community members across political and religious lines, with programs developed locally in Ithaca and expanded into a global network during and after the pandemic.
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Uncategorized 1 activity
- Distributes handmade "Be Kind" symbols globallyCreates and distributes thousands of handmade Be Kind hearts, which are shipped worldwide as part of a broader campaign to foster kindness and connection.
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financials · form 990EZ · fy2024
revenue
Total revenue$10K
Contributions & grants$6927%
Program service revenue$10K93%
Investment income——
Other revenue—
expenses
Total expenses$4K
Program expenses—
Admin / overhead—
Fundraising—
Salaries & benefits—
Grants paid out$1K
balance sheet
Total assets$6K
Cash—
Investments—
Liabilities—
Net assets$6K
1 years on record · 2024–2024
leadership · form 990 part vii · fy2024
Who runs it
board members · 5
- DAN SULLIVAN — DIRECTOR
- DANIELLE EISEMAN — DIRECTOR
- JOSH SCHNEIDER — DIRECTOR
- MARIA SALINO — DIRECTOR
- REBECCA BELL — DIRECTOR
relationships · 18
Who they work with
- American Foundation for Suicide Prevention Partner — Partnered to raise money for suicide prevention and mental health support.
- Ariel Global Community Partner — Partnered to support global community kindness initiatives.
- Austin Free lunch Partner — Partnered to support meal distribution programs.
- Copper Horse Coffee Partner — Collaborates to create and sell the Be Kind Mokka Java Blend coffee
- Darrell Harrington Partner — Founder of Be Kind Ithaca.
- Downtown Ithaca Children’s Center Partner — Partnered to raise money for early childhood education.
- Family Reading Partnership Partner — Partnered to promote literacy and family engagement in reading.
- Free Hugs Ithaca Partner — Partnered to promote emotional connection and public expressions of care.
- Houston Food Bank Partner — Partnered to raise money for food insecurity relief.
- Lost Dogs of The Finger Lakes Partner — Partnered to support lost pet recovery services.
- Mickey Gallager Scholarship Fund Partner — Partnered to raise money for a local scholarship fund.
- NAMI Fingerlakes Partner — Partnered to support mental health education and advocacy.
- Random Acts of Sensless Kindness Partner — Partnered to promote spontaneous kindness activities.
- SPCA of Tompkins County Partner — Partnered to raise money for animal welfare.
- T-Burg Takes on Pediatric Cancer Partner — Partnered to raise money for pediatric cancer support and research.
- The Elves Program Cornell Partner — Partnered to support holiday gift-giving for children in need.
- The Sophie Fund Partner — Partnered to raise money for mental health advocacy and suicide prevention.
- Tompkins County Bullying Prevention Task Force Partner — Partnered to raise money for bullying prevention initiatives.
strategies · 2
How they approach the work
Named approaches extracted from this org’s sources. Where others share an approach, follow it to see the full set of orgs running it.
- Community-Driven Kindness Movement 17 orgsmethodology: community_engagementBy fostering a shared identity around kindness, we inspire collective action and inclusive community engagement, because visible participation norms increase individual willingness to contribute to social good.shared approach: Contagious Kindness Activation →
- Symbolic Public Installations to Catalyze Community Uplift 17 orgsmethodology: symbolic_public_installationBy placing visible symbols of kindness (e.g., yard signs) in public spaces, we promote emotional uplift and broaden community participation, because public visibility normalizes prosocial behavior and invites imitation.shared approach: Contagious Kindness Activation →