named programs · 5 · from sources
What they call their work
American Advertising Awards Show
Annual awards event celebrating creative excellence in advertising, design, and storytelling in the Rochester area, featuring award categories such as Silver, Up & Coming, and Trailblazer.
Brewed Insights
Peer discussion series held over coffee to foster informal knowledge sharing among creatives.
Give Me 20
Monthly 20-minute talk series featuring local creative professionals sharing insights on industry trends and strategies.
Networking Happy Hours
Regularly scheduled social events designed to connect advertising and creative professionals in a relaxed setting.
Spirit Showdown
Annual fundraising event featuring guest bartending, with proceeds supporting the organization’s scholarship fund.
activities · 5 groups
What they do
-
Industry and Community Recognition Awards 1 activity
- Administer annual awards program celebrating creative excellenceProduces the American Advertising Awards Show, an annual event that includes planning, judging, venue and sponsor coordination, and presentation of awards such as the Silver Award, Up & Coming Award, and Trailblazer Award to recognize outstanding achievement in advertising and design.
-
-
Arts Education Professional Development 1 activity
- Host professional development talks and workshopsConducts educational sessions such as "Freelancing 101" and behind-the-scenes award show planning discussions, featuring industry professionals to support skill-building and career growth in the creative sector.
-
-
Professional Membership and Association Benefits 1 activity
- Manage membership and professional directoryOffers year-round membership to individuals and organizations in marketing, advertising, and creative fields, maintains a membership directory, and supports member engagement, outreach, renewals, and records management.
-
-
Nonprofit Organizational Management 1 activity
- Manage organizational operations and communicationsOversees financial sustainability through budgeting and reporting, manages board governance logistics, maintains the organization’s website and digital platforms, and conducts public relations including press outreach, newsletters, and social media content creation.
-
-
Professional Networking Events 1 activity
- Organize and host events for the creative communityPlans and executes monthly events, networking gatherings, and professional development opportunities such as happy hours, guest bartending competitions, and coffee-based peer discussions to connect advertising and creative professionals in Rochester.
-
financials · form 990EZ · fy2024
revenue
Total revenue$71K
Contributions & grants$1K1%
Program service revenue$51K72%
Investment income——
Other revenue—
expenses
Total expenses$73K
Program expenses—
Admin / overhead—
Fundraising—
Salaries & benefits—
Grants paid out$1K
balance sheet
Total assets$74K
Cash—
Investments—
Liabilities—
Net assets$73K
5 years on record · 2020–2024 · YoY revenue -0.4%
relationships · 5
Who they work with
- Basis Technologies Partner — Sponsors the networking happy hour event hosted by AAF Greater Rochester.
- Crowley Webb Partner — Collaborates with AAF Greater Rochester to present insights on sports player partnerships and brand awareness strategies.
- Hyatt Regency Rochester Partner — Venue partner for the annual American Advertising Awards Show.
- Rochester Red Wings Partner — Collaborates with the Rochester Red Wings to feature their marketing and social media strategies in AAF events.
- Three Heads Brewing Partner — Hosted the Spring Networking Gathering at its Beer Garden venue.
strategies · 5
How they approach the work
Named approaches extracted from this org’s sources. Where others share an approach, follow it to see the full set of orgs running it.
- Celebratory Recognition to Reinforce Community Identitymethodology: creative-community-celebrationBy hosting an annual awards event, we reinforce shared values and collective identity within the advertising community because public celebration strengthens long-term commitment and pride.
- Creative Community Collaboration for Innovationmethodology: creative-community-collaborationBy facilitating collaboration and idea exchange among creative professionals, we drive innovation and professional growth because shared learning and relationship-building strengthen the local creative ecosystem.
- Expert-Led Education to Demonstrate Cross-Industry Strategiesmethodology: expert-led_educationBy delivering expert-led educational sessions, we help professionals identify actionable brand strategies because real-world case studies make cross-industry tactics accessible and applicable.
- Inclusive Membership to Expand Network Accessmethodology: inclusive_membershipBy extending individual membership benefits to all employees of corporate members, we lower participation barriers and grow professional networks because inclusive access strengthens industry-wide engagement.
- Leadership Development Through Volunteer Governancemethodology: volunteer_leadership_developmentBy rotating professionals into one-year volunteer board leadership roles, we build leadership capacity and deepen industry engagement because structured service strengthens both individual skills and community ties.