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The Midtown Management Group Inc

New York, NY · EIN 133192793 · Form 990 · FY2024 · Medium ($1M-$10M) · insidebroadway.org
revenue
$2.6M
expenses
$2.5M
net assets
$1.7M
employees
100
volunteers
7
program ratio
76%
mission · from form 990

THE ORGANIZATION PROVIDES PUBLIC SCHOOL STUDENTS WITH EXPOSURE TO PROFESSIONAL THEATER ARTS AND CRAFTS THROUGH PERFORMANCES, HANDS-ON EDUCATIONAL PROGRAMS, SET AND COSTUME BUILDING, TOURING PRODUCTIONS, AND TRAINING FOR STUDENTS AND TEACHERS.

profile · synthesized from sources

The Midtown Management Group Inc, operating as Inside Broadway, provides New York City public school students with access to professional theater through educational programs, performances, and hands-on learning. It offers in-school residencies, touring productions, and theater seminars that expose students to careers in the arts. The organization also runs summer intensives and programs for older adults, integrating arts education with curriculum standards.

named programs · 5 · from sources

What they call their work

Ageless Artists
Arts workshops for older adults at senior centers, focusing on acting, dance, music, and visual arts to promote creativity and community engagement
Creating the Magic
80-minute educational seminar in Broadway theaters where students learn about theater careers through cast performances and technical demonstrations
School Residencies
In-school theater programs led by professional teaching artists, guiding students through creating and performing their own musical productions
Summer Stock Junior
Two-week musical theater intensive for students ages 8–16, culminating in an Off-Broadway performance
Touring Productions
45-minute performances by professional AEA actors and Local 802 musicians brought to school auditoriums, aligned with curriculum and featuring shows like The Marvelous Wonderettes and You're a Good Man, Charlie Brown
activities · 3 groups

What they do

  • Youth Theater Arts Education 5 activities
    • Delivers educational theater programs to K–12 students in New York City public schools
      Provides public school students with exposure to professional theater through performances, hands-on educational programs, set and costume building, touring productions, and training for students and teachers. Offers 45-minute curriculum-aligned educational theater performances using professional actors and musicians, and conducts theater residencies where students create and star in original musical productions with guidance from teaching artists.
    • Deploys professional theater artists to schools citywide
      Annually dispatches professional Actors' Equity Association (AEA) actors and American Federation of Musicians (802) musicians throughout New York City to introduce students to live theater and support educational programming.
    • Distributes student tickets to Broadway matinee performances
      Provides access to live Broadway theater by distributing 50 tickets weekly to New York City public high schools for Wednesday matinees of productions such as Cats, Phantom of the Opera, Les Misérables, and Miss Saigon, enabling thousands of students annually to attend professional theater performances.
    • Operates a summer musical theater intensive for youth
      Ran Summer Stock Junior, a two-week musical theater intensive program for students ages 8–16 from across New York City boroughs, culminating in a full musical production. The program concluded in summer 2025.
    • Organizes student theater seminars and backstage demonstrations in Broadway venues
      Hosts 80-minute educational seminars in Broadway theaters for New York City public school students, featuring live performances by cast members, demonstrations of technical production elements, and interactive experiences tied to specific shows such as The Great Gatsby and Chicago. These programs engaged over 1,000 and 900 students respectively.
  • Senior Social & Enrichment Programming 1 activity
    • Provides theater arts programming for older adults
      Partners with Older Adult Centers in New York City to engage seniors in the arts through the Ageless Artists program, offering instruction and participation in acting, dance, music, and visual arts.
  • Uncategorized 1 activity
    • Produces and distributes educational documentary content on theater arts
      Screened the educational documentary Broadway Backstage in hundreds of schools across the United States and presented it to students in Moscow and St. Petersburg at American embassies in the Soviet Union, expanding awareness of Broadway theater and behind-the-scenes production work.
financials · form 990 · fy2024
revenue
Total revenue$2.58M
Contributions & grants$29K1%
Program service revenue$2.47M96%
Investment income$67K3%
Other revenue$7K
expenses
Total expenses$2.45M
Program expenses76%
Admin / overhead16%
Fundraising8%
Salaries & benefits$1.75M
Grants paid out$0
Largest expense lineCompensation
balance sheet
Total assets$2.07M
Cash$294K
Investments$832K
Liabilities$390K
Net assets$1.68M
Liquid reserves5.5 mo
5 years on record · 2020–2024 · YoY revenue +15.3%
leadership · form 990 part vii · fy2024

Who runs it

paid leadership · 1
NameTitleHours/wkCompensation
Michael xx President & CEO 40 $235K
board members · 4
  • Howard Zipser — Chairman
  • John Diaz — Vice President
  • Kenneth G Alberstadt — Teasurer
  • William Tung — Secretary
relationships · 23

Who they work with

  • & Juliet Partner — Partnered with Inside Broadway for the Creating the Magic educational program.
  • Arts Education Liaison Partner — School-based contact supporting collaboration in the Bronx
  • Assistant Principal, Brooklyn Partner — School leader in Brooklyn endorsing and supporting Inside Broadway's work with diverse student populations
  • Assistant Principal, Queens Partner — School leader in Queens affirming the impact of Inside Broadway's programming on student performance and school community
  • Buena Vista Social Club Partner — Partnered with Inside Broadway for the Creating the Magic educational program.
  • Chicago Partner — Partnered with Inside Broadway for the Creating the Magic educational program in June 2022.
  • Hell's Kitchen Partner — Partnered with Inside Broadway for the Creating the Magic educational program in April 2025.
  • Inside Broadway Partner — Organization operating the Summer Stock Junior program for students ages 8–16.
  • Into the Woods Partner — Partnered with Inside Broadway for the Creating the Magic educational program in December 2022.
  • Irving Berlin Family Partner — Collaborated to produce the musical Land That I Love for New York City public schools.
  • Moulin Rouge Partner — Partnered with Inside Broadway for the Creating the Magic educational program in May 2023.
  • New York City Council Government — Supports Inside Broadway through city council funding and oversight
  • New York City Department for the Aging Government — Collaborates with Inside Broadway on programs for older adults
  • New York City Department of Cultural Affairs Government — Supports Inside Broadway's cultural initiatives
  • New York City Department of Education Government — Aligns programs with the Department's Blueprint for Teaching and Learning in the Arts for Theater.
  • New York City Department of Education Government — Collaborates with Inside Broadway on educational programming
  • New York City Department of Youth and Community Development Government — Partners with Inside Broadway on youth and community programs
  • New York State Department of Parks, Recreation & Historic Development Government — Partner in recreational and historic programming with Inside Broadway
  • Older Adult Centers Partner — Partner organizations in New York City that collaborate on delivering the Ageless Artists program.
  • SIX The Musical Partner — Partnered with Inside Broadway for the Creating the Magic educational program in March 2024.
  • The Great Gatsby Partner — Partnered with Inside Broadway for the Creating the Magic educational program in December 2024.
  • The Shubert Organization Partner — Collaborated to create a student ticket program for the musical Cats.
  • Wicked Partner — Partnered with Inside Broadway for the Creating the Magic educational program in May 2024.
strategies · 2

How they approach the work

Named approaches extracted from this org’s sources. Where others share an approach, follow it to see the full set of orgs running it.

  • Experiential Theater Education
    methodology: experiential_education
    By integrating theater arts with hands-on learning and social-emotional development, we foster student engagement and critical thinking because direct participation deepens understanding and builds community. This approach is aligned with public education standards to ensure academic relevance.
  • Inclusive Arts Engagement Across Lifespan
    methodology: inclusive_arts_education
    By designing theater and arts programs that are accessible to students with disabilities, multilingual learners, and older adults, we promote equity and lifelong engagement because tailored artistic experiences foster dignity, inclusion, and cognitive vitality across diverse populations.