irs program accomplishments · form 990 part iii · fy2020
What they reported doing
- #1 primary $11.82MMUSEUM & PUBLIC PROGRAMS:IN 2020, THE MUSEUM LAUNCHED THE PHYSICAL EXHIBITION "K-9 COURAGE" THAT HIGHLIGHTS THE DOGS WHO SERVED DURING THE RESCUE AND RECOVERY EFFORTS FOLLOWING THE 9/11 ATTACKS, AS WELL AS TWO DIGITAL EXHIBITIONS: ONE FOCUSED ON THE PRE-9/11 HISTORY OF THE WORLD TRADE CENTER AND THE SECOND EXAMINING THE INTELLIGENCE AND MILITARY OPERATIONS THAT LED TO THE KILLING OF OSAMA BIN LADEN NEARLY A DECADE AFTER 9/11. TWO NEW AUDIO TOURS WERE ALSO DEVELOPED AND RELEASED: ONE FOR THE OUTDOOR MEMORIAL PLAZA FEATURING A 45-MINUTE TOUR ABOUT 9/11, THE VICTIMS OF THE ATTACKS, AND THE DESIGN OF THE MEMORIAL; AND A SPECIAL TOUR ACCOMPANYING THE PHYSICAL EXHIBITION "K-9 COURAGE".FOR THE 19TH ANNIVERSARY OF THE 9/11 ATTACKS, THE MUSEUM AGAIN PRODUCED THE "TRIBUTE IN LIGHT", THE ICONIC ANNUAL MEMORIAL THAT DOMINATES THE LOWER MANHATTAN SKYLINE FROM DUSK ON SEPTEMBER 11 TO DAWN ON SEPTEMBER 12. THE YEAR 2020 MARKED THE MUSEUM'S SIXTH YEAR OF OPERATION, DESPITE THE CHALLENGE OF A GOVERNMENT MANDATED CLOSURE. IN ADDITION TO SERVING VISITORS THROUGH ITS CORE EXHIBITIONS, THE MUSEUM PRESENTED PUBLIC PROGRAMS, AND MAINTAINED CONTINUAL OBJECT AND EXHIBITION ROTATIONS, WHICH WERE NECESSARY DUE TO CONSERVATION REQUIREMENTS AND LOAN EXPIRATIONS. OBJECTS AND EXHIBITION ROTATIONS ALSO PROVIDED THE OPPORTUNITY TO FEATURE MORE OF THE PERMANENT COLLECTION. WE HOSTED VIRTUAL MUSEUM TOURS FOR THE MILITARY AND VETERAN COMMUNITY ON VETERANS DAY.PUBLIC PROGRAMS AND EDUCATIONAL OFFERINGS WERE GREATLY IMPACTED BY THE PANDEMIC, AS PROGRAMMING WAS SUSPENDED FOR A TIME BEFORE BEING MOVED ONLINE. APPROXIMATELY 20,000 INDIVIDUALS TOOK PART IN OUR ONSITE AND VIRTUAL TOURS OF THE MEMORIAL AND MUSEUM IN 2020. WEEKLY YOUTH AND FAMILY PROGRAMS SERVED OVER 500 PARTICIPANTS IN 14 PROGRAMS BEFORE BEING SUSPENDED IN MARCH. DURING THE COURSE OF THE YEAR, OVER 3,200 STUDENTS TOOK PART IN OUR ONSITE AND VIRTUAL SCHOOL PROGRAMS. NEARLY 300 TEACHERS TOOK PART IN OUR VIRTUAL PROFESSIONAL DEVELOPMENT WORKSHOPS AND EVENTS. OVER 344,000 STUDENTS, FROM ALL 50 STATES AND AROUND THE WORLD, PARTICIPATED IN OUR ANNUAL ANNIVERSARY IN THE SCHOOLS WEBINAR WHICH CONTINUES TO SERVE AS ONE OF OUR SIGNATURE ANNUAL PROGRAMS. OUR PUBLIC PROGRAMS, WHICH ARE FOCUSED PRINCIPALLY ON DEEPENING UNDERSTANDING OF 9/11'S CONNECTION TO CURRENT EVENTS AND THE ATTACKS' ONGOING CULTURAL IMPACT, MOVED ONLINE AS WELL IN THE LATE SPRING. IN TOTAL, OVER 3,200 PARTICIPANTS TOOK PART IN 2020. THE 9/11 MEMORIAL & MUSEUM CONTINUED ITS PROFESSIONAL TRAINING PROGRAMS, WHICH PROVIDE AN IN-DEPTH EXPLORATION OF 9/11 FOR OFFICERS AND AGENTS FROM LAW ENFORCEMENT, INTELLIGENCE, AND MILITARY GROUPS AND SERVE TO HIGHLIGHT THE SPECIAL CONNECTIONS BETWEEN 9/11 AND THEIR PROFESSIONAL AFFILIATIONS. EACH PROGRAM IS GEARED TOWARD MEETING THE UNIQUE NEEDS AND INTERESTS OF THE AGENCY IN ATTENDANCE. IN 2020, THIS PROGRAM SERVED 1,355 INDIVIDUAL PARTICIPANTS.SUPPORTING THE PUBLIC-FACING ACTIVITIES OF THE MUSEUM WERE ONGOING EFFORTS TO BUILD, PRESERVE, CATALOGUE, AND MAKE ACCESSIBLE ARTIFACTS FROM THE PERMANENT COLLECTION, THEREBY ENHANCING PUBLIC UNDERSTANDING OF THE 9/11 ATTACKS AND THEIR ONGOING CONSEQUENCES. THROUGH DONATIONS, STRATEGIC PURCHASES, AND INTERVIEWS CONDUCTED BY THE MUSEUM'S ORAL HISTORIANS, THE MUSEUM CONTINUED ACTIVE GROWTH OF ITS PERMANENT COLLECTION WITH NEW OBJECTS, DOCUMENTS, AND ORAL TESTIMONIES. (THE ADVENT OF THE COVID-19 PANDEMIC REQUIRED TEMPORARY SUSPENSION OF THE LATTER IN-PERSON RECORDING PROGRAM, HOWEVER.) BY THE END OF 2020, THE MUSEUM'S ACQUISITIONS NUMBERED MORE THAN 21,100 THREE-DIMENSIONAL OBJECTS, 45,400 PRINT AND DIGITAL IMAGES, 360 MOVING IMAGES, AND 3,700 ORAL HISTORIES. NOTABLE ACQUISITIONS IN 2020 INCLUDED: 312 DIGITAL PHOTOGRAPHS OF THE 9/11 RESPONSE EFFORTS FROM THE U.S. DEPARTMENT OF JUSTICE, BUREAU OF ALCOHOL, TOBACCO, FIREARMS, AND EXPLOSIVES; A MOTORIZED WHEELCHAIR USED BY RAY PFEIFER, RETIRED FDNY RESPONDER AND CONGRESSIONAL HEALTH CARE ACTIVIST, UNDERSCORING THE DIRE HEALTH EFFECTS ISSUES SUFFERED BY 9/11 RESCUE AND RECOVERY WORKERS; AND 121 HIGH RESOLUTION DIGITAL PORTRAIT IMAGES COMPRISING AN ARCHIVE OF PEOPLE DEPICTED IN JOE MCNALLY'S 2001 "FACES OF GROUND ZERO" COLLECTION. ONE NOTABLE OUTGOING LOAN IN 2020 WAS THE PRESENTATION AT HISTORIC GRACIE MANSION OF COLLAGES CREATED IN LATE 2001 BY STUDENTS FROM THE CALHOUN SCHOOL IN NEW YORK CITY AND DRAWINGS OF VOLUNTEERS AND EVERYDAY CITIZENS INVOLVED IN THE AFTERMATH RESPONSE EFFORTS BY CANADIAN ARTIST JOHN COBURN. MOUNTED IN THE OFFICIAL RESIDENCE OF THE MAYOR OF NEW YORK CITY, THE EXHIBITION "CATALYST: ART AND SOCIAL CHANGE" FEATURED APPROXIMATELY 40 WORKS EXPLORING HOW CONTEMPORARY ARTISTS CREATIVELY INTERROGATE THE POSSIBILITIES FOR EQUALITY, EQUITY, AND FREEDOM ACROSS RACE, CLASS, AND GENDER LINES. ALSO IN 2020, COLLECTIONS STAFF COLLABORATED WITH OVER 10 COLLECTING INSTITUTIONS TO PLAN OUTGOING LOANS FOR EXHIBITIONS RELATED TO THE 20TH ANNIVERSARY OF 9/11. FOUR INCOMING LOANS WERE NEGOTIATED AND SECURED FROM INDIVIDUALS AND COLLECTING INSTITUTIONS FOR ROTATION INTO THE MUSEUM'S CORE AND TEMPORARY DISPLAYS. IN 2020, APPROXIMATELY 400 OBJECTS WERE ADDED TO "INSIDE THE COLLECTION", THE MUSEUM'S ONLINE COLLECTIONS CATALOG. FIVE NEW FEATURE GALLERIES WERE CREATED, HIGHLIGHTING OUR K-9 COURAGE EXHIBITION, WORLD TRADE CENTER SOUVENIRS, AND THE RAGSDALE EEPHEMERA COLLECTION. WE ALSO LAUNCHED FRONTLINE RESPONDERS AND FACES OF GROUND ZERO GALLERIES IN RESPONSE TO THE COVID-19 PANDEMIC. INSIDE THE COLLECTION HAS BEEN FUNCTIONING WELL AS A RESEARCH TOOL, PROVIDING A VALUABLE RESOURCE FOR PERSONNEL ACROSS DEPARTMENTS, STAFF AT OTHER MUSEUMS, STUDENTS, SCHOLARS, AND EDUCATORS. APPROXIMATELY 17 EXTERNAL RESEARCH QUERIES WERE FIELDED THROUGH THE SITE IN 2020.
- #2 $0CONSTRUCTION:WHILE THE INSTITUTION CONTINUED TO PROCEED WITH CRITICAL REPAIRS AND MAINTENANCE IN 2020, THERE WERE NO MAJOR CONSTRUCTION PROJECTS UNDERWAY.
named programs · 8 · from sources
What they call their work
Anniversary Digital Learning Experience
Free on-demand program for students and teachers featuring a 30-minute film with first-person accounts and live interaction with Museum staff.
Blue Sky Remembrance Wall
Digital platform where individuals can leave personal tributes, photos of the sky, and messages to honor victims and share memories of 9/11.
In Their Honor: 25 Years of 9/11-Inspired Service
Exhibition exploring how individuals and communities have transformed grief into service and civic action in the aftermath of 9/11.
Institute for Educators
Annual professional development program offering educators behind-the-scenes access to Museum content and strategies for teaching about 9/11.
Our Flag Was Still There
Exhibition showcasing American flags and related artifacts that symbolize resilience and national unity following the 9/11 attacks.
Responding in Ink: Comic Books, Graphic Novels, and 9/11
Exhibition exploring how comic artists have processed the trauma of 9/11 through storytelling, education, and artistic expression.
The World's Game: Soccer and 9/11
Exhibition highlighting the role of soccer in remembrance and recovery, including fundraising matches and the U.S. team’s 2002 World Cup run.
Tribute in Light
Annual public art installation featuring two beams of blue light illuminating the sky above Lower Manhattan on the night of September 11 to honor those killed in the attacks.
activities · 7 groups
What they do
-
Disaster and Line-of-Duty Memorialization 4 activities
- Collect, preserve, and share historical materialsMaintains a permanent collection of over 82,000 artifacts, oral histories, and historical records from the 1993 and 2001 attacks; collects first-person testimonies, expands an online searchable database, and lends artifacts to other cultural and educational institutions.
- Conduct commemorative ceremonies and public art installationsHosts an annual name-reading ceremony on September 11 at which family members honor the 2,983 victims of the 1993 and 2001 attacks, and produces Tribute in Light—a twin-beam public art installation visible across Lower Manhattan—each year on the anniversary.
- Host public programs and events exploring 9/11’s legacyOrganizes moderated conversations, panel discussions, performances, and virtual tours that examine the immediate and long-term impacts of 9/11 with experts and members of the 9/11 community; hosted virtual tours for military and veteran audiences on Veterans Day.
- Operate the 9/11 Memorial and Museum for public visitationOperates a museum and memorial at the World Trade Center site, open to the public seven days a week, offering access to permanent and rotating exhibitions across 110,000 square feet that convey the history, personal stories, and aftermath of the 1993 and 2001 attacks through artifacts, media, architecture, and technology.
-
-
Museum-Based Educational Outreach 1 activity
- Deliver education programs for students and teachersOffers onsite and virtual school programs, youth and family programs, and digital learning resources—including a 30-minute film with first-person accounts and live staff chats—to educate students and teachers about 9/11; served over 3,200 students in 2020 and reached 5.5 million people since 2021 through programs funded by The Never Forget Fund.
-
-
Guided Historic Site Tours 1 activity
- Deliver guided and specialized toursProvides a range of guided tour options including official Memorial tours, expert-led Museum tours, Spanish-language tours, private tours, Early Access tours before public hours, and Youth & Family Tours with age-appropriate content and art activities; all tours include expedited entry and Museum admission.
-
-
Public School Support Fundraising 1 activity
- Fund education programs about 9/11Funds education initiatives that share the stories of 9/11 with new generations, including programs supported by The Never Forget Fund that have reached 5.5 million students, teachers, and community members since 2021.
-
-
Museum Volunteer Engagement & Operations Support 1 activity
- Operate retail and visitor services with volunteer supportRuns a museum store and café, and enhances visitor experience through volunteer programs including retail greeters, guided tour support, Visitor Services greeters, and trained Museum Docent Volunteers who deliver interpretive talks at key artifacts.
-
-
Equitable Access Admission Programs 1 activity
- Provide free and inclusive visitor access programsOffers multiple free admission programs including for children under 6, first responders, military personnel, WTC Health Program enrollees, veterans, local residents/workers/students, and Corporate Members; also provides accessibility services such as ASL interpretation, audio description tours, real-time captioning, induction loops, open captioning, and free mobility devices.
-
-
Educator Conferences & Professional Development Events 1 activity
- Provide professional development for educatorsConducts the annual Institute for Educators and virtual workshops that offer professional development, behind-the-scenes access to collections, and classroom-ready strategies for teaching about 9/11; trained nearly 300 teachers through virtual workshops in 2020.
-
financials · form 990 · fy2024
revenue
Total revenue$93.28M
Contributions & grants$15.25M16%
Program service revenue$68.99M74%
Investment income$3.32M4%
Other revenue$5.73M
expenses
Total expenses$112.31M
Program expenses77%
Admin / overhead18%
Fundraising5%
Salaries & benefits$33.87M
Grants paid out$0
Largest expense lineFacilities
balance sheet
Total assets$547.84M
Cash$22.35M
Investments$61.52M
Liabilities$37.34M
Net assets$510.50M
Liquid reserves9.0 mo
4 years on record · 2020–2024 · YoY revenue +3.3%
leadership · form 990 part vii · fy2024
Who runs it
paid leadership · 13
| Name | Title | Hours/wk | Compensation |
|---|---|---|---|
| ELIZABETH L HILLMAN | PRESIDENT & CEO | 40 | $856K |
| JOSHUA CHERWIN EVP CHIEF | ADVANCEMENT & COMMUNICATIONS OFFICER | 40 | $486K |
| ALLISON BLAIS | EVP, CHIEF STRATEGY & OPS | 40 | $459K |
| NOELLE LILIEN EVP | GENERAL COUNSEL/SECRETARY | 40 | $452K |
| CLIFFORD CHANIN | EVP, MUSEUM DIRECTOR | 40 | $445K |
| DAVID SHEEHAN | EVP & CFO | 40 | $433K |
| BENJAMIN MILAKOFSKY | EVP, CHIEF OF STAFF | 40 | $382K |
| JOSEPH WEINKAM EVP | GOVERNMENT & COMMUNITY AFFAIRS | 40 | $377K |
| SALVATORE CARCATERRA | EVP, SECURITY & SAFETY | 40 | $342K |
| NANCY MORRISSEY | SVP, CHIEF INFORMATION OFFICER | 40 | $307K |
| EDWARD SIDOR | SVP, BUILDINGS & GROUNDS | 40 | $288K |
| CHRISTOPHER WOGAS | SVP, VISITOR & REVENUE OPS | 40 | $271K |
| STACY MARQUIT | SVP, BUSINESS PLANNING & INSIGHTS | 40 | $259K |
board members · 12
- ADMIRAL WILLIAM MCRAVEN — TRUSTEE
- ANDREW M SENCHAK — TREASURER
- ANNE M TATLOCK — TRUSTEE
- ANTHOULA KATSIMATIDES — TRUSTEE
- BEN BROWN — TRUSTEE
- BILLY CRYSTAL — TRUSTEE
- CARYN SEIDMAN-BECKER — TRUSTEE
- CHRISTINE A FERER — TRUSTEE
- CRAIG ROBERTS STAPLETON — TRUSTEE
- DANIEL R TISHMAN — TRUSTEE
- DEBRA BURLINGAME — TRUSTEE
- DR KERRY KELLY — TRUSTEE
relationships · 53
Who they work with
- 9/11 Day Funder — Presenting Sustainer supporting the exhibition In Their Honor: 25 Years of 9/11-Inspired Service.
- Access-A-Ride Partner — Collaborates with Access-A-Ride for drop-off and pick-up services at the intersection of Cortlandt and Greenwich Streets.
- Agnes Gund Funder — Annual Sustainer supporting the exhibition In Their Honor: 25 Years of 9/11-Inspired Service.
- AmeriCorps Funder — Presenting Sustainer supporting the exhibition In Their Honor: 25 Years of 9/11-Inspired Service.
- American Express Partner — Contributed at the $10 million level to the capital campaign.
- American International Group, Inc. Partner — Contributed at the $10 million level to the capital campaign.
- BNY Funder — Presenting Sustainer supporting the exhibition In Their Honor: 25 Years of 9/11-Inspired Service.
- BNY Mellon Partner — Contributed at the $10 million level to the capital campaign.
- Bank of America Funder — Underwriting Sustainer supporting the exhibition In Their Honor: 25 Years of 9/11-Inspired Service.
- Bank of America Partner — Contributed at the $20 million level to the capital campaign.
- Barasch & McGarry Funder — Presenting Sustainer supporting the exhibition In Their Honor: 25 Years of 9/11-Inspired Service.
- Bloomberg Philanthropies Partner — Contributed at the $15 million level to the capital campaign.
- Brookfield Partner — Contributed at the $10 million level to the capital campaign.
- Cantor Fitzgerald, L.P. Partner — Contributed at the $10 million level to the capital campaign.
- Carnegie Corporation Funder — Provided a grant enabling free admission for New York City residents, workers, and students on the first Sunday of each month during the 25th anniversary year.
- Citi Partner — Contributed at the $10 million level to the capital campaign.
- City of New York Government — Public funding partner supporting the 9/11 Memorial & Museum.
- Con Edison Partner — Contributed at the $10 million level to the capital campaign.
- Con Edison Partner — Presenting partner for Tribute in Light, an annual commemorative public art installation.
- Dan Winters Government — Photographer whose image is used to represent the Memorial; indicates collaboration with visual artists and photographers in presenting the site.
- David Rockefeller Partner — Contributed at the $15 million level to the capital campaign.
- Deutsche Bank Partner — Contributed at the $15 million level to the capital campaign.
- Empire State Development Corporation Government — Public funding partner supporting the 9/11 Memorial & Museum.
- Eugene J. Eder Charitable Foundation Funder — Annual Sustainer supporting the exhibition Our Flag Was Still There.
- FDNY Partner — Engages with FDNY families and honors the legacy of firefighters who served during and after 9/11.
- Gay Lutton Funder — Annual Sustainer supporting the exhibition In Their Honor: 25 Years of 9/11-Inspired Service.
- Hagerty Consulting Funder — Presenting Sustainer supporting the exhibition In Their Honor: 25 Years of 9/11-Inspired Service.
- JPMorgan Chase & Co. Partner — Contributed at the $15 million level to the capital campaign.
- Jin S. Lee Partner — Photographer whose images are used to illustrate tour experiences on the organization's website.
- Laurie M. Tisch Illumination Fund Funder — Presenting Sustainer supporting the exhibition In Their Honor: 25 Years of 9/11-Inspired Service.
+ 23 more
strategies · 4
How they approach the work
Named approaches extracted from this org’s sources. Where others share an approach, follow it to see the full set of orgs running it.
- Commemoration Through Story and Artifactmethodology: story_based_commemorationBy integrating personal stories, artifacts, and first-person testimony with historical documentation, the Museum deepens public understanding of 9/11 and its human impact because narrative engagement fosters emotional connection and retention more effectively than factual recounting alone.
- Experiential and Interactive Educationmethodology: experiential_educationBy using interactive technology, art-based activities, and experiential learning formats, the Museum engages younger audiences and families in understanding 9/11 because hands-on, age-appropriate participation increases comprehension and emotional resonance in ways passive observation cannot.
- Inclusive Design for Equitable Accessmethodology: universal_access_designBy applying universal and tactile design principles to memorial elements—such as chamfered name parapets and embossed text—the site ensures equitable access to remembrance for all visitors, because physical inclusivity reinforces dignity and shared humanity in collective mourning.
- Service as Legacy and Civic Engagementmethodology: civic_service_legacyBy highlighting stories of service and civic action inspired by 9/11, the Museum transforms grief into intergenerational engagement because modeling positive responses to trauma encourages ongoing public contribution and resilience.