named programs · 9 · from sources
What they call their work
Experienced Rowing
Group for skilled rowers offering personalized development, skill-appropriate lineups, and regatta competition in a relaxed atmosphere.
Experienced Sculling
Advanced sculling class for rowers who completed Learn-to-Scull, focusing on technique refinement and confidence in various sculling boats.
Flower City U23 Team
Program for collegiate and under-23 rowers providing technical work, training, and race preparation for fall rowing programs.
Flower City Youth Team
Youth rowing program for high school athletes, offering technical training, fitness development, and race opportunities.
Intermediate Rowing
Program for rowers who have completed Learn-to-Row, focusing on stroke development, training principles, and local racing opportunities.
Learn-to-Row
5-week introductory course teaching rowing fundamentals, safety, and terminology with a low student-to-instructor ratio.
Learn-to-Scull
Instructional program teaching the basics of sculling, preparing rowers for independent sculling or progression to advanced classes.
Masters Race Team
Competitive team training for high-performance rowing, focusing on cardio, endurance, technique, and race preparation for local and national regattas.
Winter Training
Indoor rowing and fitness program at Pittsford Indoor Rowing Center and Genesee Waterways Center, featuring erging, weights, and dynamic stretching.
activities · 2 groups
What they do
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Youth and Adult Rowing Programs 5 activities
- Competitive rowing training and race preparationProvides structured training in cardio, endurance, technique, and race preparation for competitive rowers, including under-23 athletes, to participate in local, regional, national, and international regattas. Programs support success in both spring sprint races (~1 km) and fall long-distance time-trial events.
- Hosting and organizing rowing regattasOrganizes and hosts competitive rowing events, including one of the largest regattas in New York State west of the Hudson River, which annually attracts over 50 organizations. Events include spring sprint races and fall time-trial races.
- Rowing instruction programs for beginners and intermediate rowersOffers structured rowing programs including Learn-to-Scull classes for beginners and intermediate programs focused on reinforcing fundamental techniques and integrating new rowers. Includes a 5-week, 10-class course covering rowing fundamentals such as safe boat handling, stroke execution, technical drills, and terminology.
- Seasonal and indoor rowing training sessionsConducts outdoor rowing sessions in spring, summer, and fall, with scheduled programming, and offers winter on-land training including indoor fitness classes, erging, weight training, dynamic stretching, and indoor tank sessions to maintain fitness and prepare for the summer season.
- Youth rowing program for high school athletesOffers a dedicated rowing program for high school athletes focused on regular training, skill development, small boat work, and speed improvement on the water.
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Recreational Boating and Sailing Programs 2 activities
- Membership-based access to rowing equipment and facilitiesProvides members with benefits including discounted programming fees, eligibility to represent the club at regattas, voting rights, and access to rent club boats (single, double, and four-person shells) via an online reservation system. Offers specialized memberships such as Gold membership with scheduled weekly lessons and seat rentals, and a limited Under 30 Summer Membership.
- Rowing safety and river condition monitoringProvides real-time updates on weather and river conditions for the Genesee River and canal, and issues rowing restrictions based on safety assessments, including limiting activity to the canal or prohibiting rowing altogether. Allows uncoached use of single, double, and four-person shells when conditions permit.
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financials · form 990 · fy2024
revenue
Total revenue$156K
Contributions & grants$3K2%
Program service revenue$149K96%
Investment income$2K1%
Other revenue$2K
expenses
Total expenses$158K
Program expenses82%
Admin / overhead18%
Fundraising0%
Salaries & benefits$0
Grants paid out$0
Largest expense lineFacilities
balance sheet
Total assets$260K
Cash$60K
Investments$0
Liabilities$26K
Net assets$233K
Liquid reserves4.5 mo
5 years on record · 2020–2024 · YoY revenue +7.7%
leadership · form 990 part vii · fy2024
Who runs it
paid leadership · 4
| Name | Title | Hours/wk | Compensation |
|---|---|---|---|
| SPENCER LIANA | DIRECTOR | 2 | $28K |
| MERUSI REBECCA | DIRECTOR | 2 | $3K |
| LIEBHERR JON | DIRECTOR | 2 | $3K |
| CARTER JUSTIN | VICE PRESIDENT | 5 | $840 |
board members · 2
- GREENE LAURA — DIRECTOR
- JULSETH COREY — DIRECTOR
relationships · 22
Who they work with
- Brighton Rowing Club Partner — Partner rowing club contributing volunteers to the Head of the Genesee regatta.
- Fairport Crew Partner — Partner rowing club contributing volunteers to the Head of the Genesee regatta.
- GENESEE ROWING CLUB INC Network — Flower City Youth Team requires participants to also sign up for a Genesee Rowing Club annual membership to be eligible to participate.
- Genesee Waterways Center Partner — Partner organization contributing volunteers to the Head of the Genesee regatta.
- McQuaid Crew Partner — Partner rowing club contributing volunteers to the Head of the Genesee regatta.
- Mercy Crew Partner — Partner rowing club contributing volunteers to the Head of the Genesee regatta.
- Naiades Oncology Rowing Partner — Partner rowing club contributing volunteers to the Head of the Genesee regatta.
- Pittsford Crew Partner — Partner rowing club contributing volunteers to the Head of the Genesee regatta.
- Pittsford Indoor Rowing Center Partner — Facility used for winter rowing training with adjustable water rowing canals.
- Rochester Boat Club Partner — Partner rowing club contributing volunteers to the Head of the Genesee regatta.
- Rochester Institute of Technology Crew Partner — Partner rowing club contributing volunteers to the Head of the Genesee regatta.
- SUNY Geneseo Crew Partner — Partner rowing club contributing volunteers to the Head of the Genesee regatta.
- USRowing Government — Requires members to sign a waiver through USRowing using the club code TWJKL.
- USRowing Government — Requires rowers to sign a USRowing waiver to participate in club activities.
- USRowing Government — Requires rowers to sign a USRowing waiver using the club code TWJKL.
- USRowing Government — Requires rowers to sign a waiver through USRowing and use a club code for participation.
- University of Rochester Rowing Club Partner — Partner rowing club contributing volunteers to the Head of the Genesee regatta.
- William Smith Crew Partner — Partner rowing club contributing volunteers to the Head of the Genesee regatta.
- airnow.gov Government — Supplies air quality data that informs safety and health considerations for outdoor rowing activities.
- waterdata.usgs.gov Government — Supplies current flow rate and water data for the Genesee River used in safety assessments.
- weather.gov Government — Provides official weather forecasts and warnings used to evaluate rowing conditions.
- weatherAPI.com Partner — Provides weather data used to inform rowing conditions and safety decisions.
strategies · 4
How they approach the work
Named approaches extracted from this org’s sources. Where others share an approach, follow it to see the full set of orgs running it.
- Competitive Development Pathwaymethodology: competitive-development-pathwayBy structuring programs to support rowers from foundational levels to elite competition, the club cultivates sustained engagement and high performance. This model produces better outcomes because it integrates training, seasonal progression, and targeted opportunities for post-collegiate and under-23 athletes, creating a clear trajectory from development to international competition.
- Inclusive Athlete Developmentmethodology: inclusive-athlete-developmentBy fostering an inclusive environment and providing access to high-quality coaching and equipment, the club improves rowing performance and broadens participation, particularly among underrepresented groups in Rochester. This approach increases engagement and retention because it lowers barriers to entry and supports diverse athletes in developing skills at their own pace.
- Progressive and Individualized Skill Developmentmethodology: progressive_skill_developmentBy combining progressive skill-building, small-class instruction, and personalized lineups within a fun, structured environment, the club enhances technical proficiency and long-term athlete growth. This approach works because it tailors training to individual readiness while reinforcing fundamentals through repetition and appropriate challenge.
- Sculling-Based Technical Foundationmethodology: sculling-based skill developmentBy emphasizing sculling as a core method, the club improves technical precision and accessibility for rowers of all levels. This approach enhances learning because sculling requires greater individual accountability and balance, building foundational skills more effectively than sweep rowing alone.