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CHOOSE LOVE INC
NEW YORK, NY · EIN 831378746 · Form 990 · FY2024 · NTEE P20 · Human Services · Large ($10M-$50M) · choose.love
revenue
$10.5M
expenses
$10.0M
net assets
$4.3M
employees
1
volunteers
30
program ratio
98%
mission · from form 990

SUPPORT REFUGEES, ASYLUM SEEKERS AND THOSE WHO HAVE BEEN INTERNALLY DISPLACED, PRIMARILY THROUGH AN INTERNATIONAL, CROSS-SECTOR NETWORK OF PREDOMINANTLY LOCALLY-LED PROJECTS; ADVOCATE FOR THE RIGHTS OF THESE PERSONS THROUGH PROMOTING AWARENESS OF THE PLIGHT OF THOSE FLEEING WAR, PERSECUTION AND THE EFFECTS OF CLIMATE CHANGE ACROSS THE WORLD.

profile · synthesized from sources

Choose Love operates an online shop where customers purchase essential items for refugees and displaced people, with each purchase directly funding those supplies. The organization supports people in crisis through emergency aid and long-term rebuilding efforts, working with local and refugee-led organizations across more than 30 countries. It was founded in 2015 in response to the refugee situation in Calais.

irs program accomplishments · form 990 part iii · fy2024

What they reported doing

  1. #1 primary $2.72M
    Emergency Disaster ResponseThe organization has an established model for emergency disaster relief, responding to ongoing conflicts and natural disasters globally that trigger displacement crises. Through a broad range of humanitarian assistance covering gaps in a range of sectors including evacuations, emergency medical care, support for children with disabilities, food aid, non-food items and legal assistance, this work focuses specifically on the needs of marginalized communities of refugees and internally displaced people.
named programs · 5 · from sources

What they call their work

Choose Love Shop
Online store where customers buy essential supplies such as food, shelter, and clothing for refugees; each purchase funds a specific item or service
Corporate Gifting
Program enabling businesses to purchase aid bundles as gifts for clients or employees, combining corporate engagement with refugee support
Emergency Medical Care
Provision of urgent medical services to refugees and displaced populations during humanitarian crises
Rebuilding Lives Support
Long-term assistance including mental health care and education to help displaced people rebuild their lives
Search and Rescue
Emergency response initiative providing life-saving search and rescue operations for displaced people in crisis situations
activities · 2 groups

What they do

  • Honor and Memorial Recognition Programs 1 activity
    • Offer gifting program with customized e-cards for donations
      Provides a gifting option that allows donors to make a donation in the name of a loved one, accompanied by a customized e-card notification. This program is offered at multiple price points, including a £30 option for showers and wash facilities support.
  • Nonprofit Retail and Merchandise Sales 1 activity
    • Operate an online shop to provide essential supplies to refugees and displaced people
      Runs the Choose Love Shop, an online store where purchases directly fund the distribution of essential items to refugees and displaced communities worldwide. Since 2016, the shop has generated over £13 million in sales, supporting over 5 million people across more than 30 countries.
financials · form 990 · fy2024
revenue
Total revenue$10.47M
Contributions & grants$10.34M99%
Program service revenue$00%
Investment income$128K1%
Other revenue$0
expenses
Total expenses$10.02M
Program expenses98%
Admin / overhead1%
Fundraising0%
Salaries & benefits$109K
Grants paid out$9.20M
Largest expense lineProfessional Fees
balance sheet
Total assets$5.28M
Cash$4.75M
Investments$0
Liabilities$1.03M
Net assets$4.26M
Liquid reserves5.7 mo
5 years on record · 2020–2024 · YoY revenue -34.2%
leadership · form 990 part vii · fy2024

Who runs it

board members · 5
  • Afdhel Aziz — Director
  • Alex Iskold through 924 — Director
  • Dawn O'Porter — Secretary
  • Negar Tayyar — President
  • Tracey Seaward — Treasurer
relationships · 2

Who they work with

  • Choose Love CIO Government — Registered charity in England and Wales (no 1177927), affiliated with Choose Love, Inc.
  • partnerships@choose.love Partner — Contact point for corporate partnerships and specialized organizational gifting orders.
strategies · 4

How they approach the work

Named approaches extracted from this org’s sources. Where others share an approach, follow it to see the full set of orgs running it.

  • Community-Led Partnership Model
    methodology: community-led_partnership
    By partnering with local, community-based, and refugee-led organizations, we improve the relevance and effectiveness of aid delivery, because frontline communities understand their own needs best and can respond more nimbly and appropriately.
  • Cradle-to-Reintegration Support
    methodology: cradle-to-reintegration support
    By providing continuous support from the onset of crisis through long-term rebuilding, we improve long-term outcomes for displaced people, because sustained engagement prevents relapse and enables durable recovery.
  • Direct-Supply E-Commerce Model
    methodology: direct-supply e-commerce model
    By enabling people to purchase essential supplies for refugees through an online shop, we create a tangible, immediate link between donor action and aid delivery, because visible, direct giving increases donor engagement and trust in impact.
  • Flexible Funding Allocation
    methodology: flexible_funding_allocation
    By directing donations to the most urgent needs on the ground — even when they differ from donor designation — we ensure responsive and effective humanitarian support, because real-time needs shift faster than donor intent can accommodate.