MYAGRO FARMS

RESEARCH, DEVELOPMENT, & EVALUATION: MYAGRO FOCUSES ON DATA-DRIVEN SELF-REFLECTION AND ORGANIZATIONAL IMPROVEMENT TO BETTER UNDERSTAND THE CHALLENGES FACED BY RURAL COMMUNITIES AND TO DELIVER VALUE TO FARMERS. IN ADDITION TO CORE PRODUCT DELIVERY AND TRAINING SERVICES OFFERED EACH AGRICULTURAL SEASON, MYAGRO INNOVATES WITH FARMERS TO DEVELOP NEW SOLUTIONS THAT ADDRESS BARRIERS TO AGRICULTURAL SUCCESS SUCH AS CLIMATE SHOCK AND GENDER INEQUITY. WE ALSO CONDUCT HARVEST EVALUATIONS TO BETTER UNDERSTAND PROGRAM IMPACT, FOCUSING ON TWO KEY INDICATORS, (1) PERCENT INCREASE IN YIELD AND (2) ADDITIONAL NET INCOME EARNED AMONG MYAGRO FARMERS RELATIVE TO CONTROL FARMERS. SINCE 2018, THE PROGRAM HAS RESULTED IN AN AVERAGE 130% YIELD INCREASE AND $156 ADDITIONAL INCOME EARNED PER FARMER. FOR HOUSEHOLDS LIVING ON LESS THAN $2 PER DAY, THESE RESULTS HAVE TRANSFORMATIVE EFFECTS: IMPROVING FAMILY FOOD SECURITY, COVERING SCHOOL AND MEDICAL FEES, AND ENABLING FARMERS TO REINVEST TO FURTHER DIVERSIFY AND INCREASE THEIR INCOME. THERE WERE APPROXIMATELY 44,000 RESEARCH AND DEVELOPMENT PARTICIPANTS DURING THE CALENDAR YEAR 2024.

FARMER PRODUCT & SERVICE DELIVERY: MYAGRO HAS BUILT A SCALABLE AND REPLICABLE MODEL THAT SERVED LOW-INCOME, RURAL CUSTOMERS AT THE LAST MILE. MYAGRO RECRUITS AND TRAINS WOMEN ENTREPRENEURS FROM WITHIN VILLAGES, WHO THEN MARKET AND SELL CLIMATE-SMART AGRICULTURAL PACKAGES TO LOCAL FARMERS USING OUR CUSTOM MOBILE APPLICATION. FARMERS ARE THEN ABLE TO MAKE SMALL LAYAWAY PAYMENTS OVER TIME TO PURCHASE PACKAGES OF SEEDS AND FERTILIZER, TREE SEEDLINGS, AND POULTRY WHICH ARE DELIVERED WITHIN 10 KM. BY COMBINING OFFLINE CUSTOMER SERVICE WITH MOBILE TECHNOLOGY, MYAGRO OVERCOMES TWO KEY BARRIERS TO BUILDING SUSTAINABLE FINANCIAL TOOLS FOR FARMERS: CUSTOMER TRUST AND CLIENT DENSITY. MYAGRO OPERATES IN MALI, SENEGAL, AND CTE D'IVOIRE, WHERE THE MAJORITY OF THE POPULATION WORKS IN AGRICULTURE. ONLY 20% OF HOUSEHOLDS IN AFRICA HAVE FORMAL BANK ACCOUNTS (WORLD BANK), AND 87% OF FARMERS SURVEYED IN 2023 HAD NO PRIOR ACCESS TO A SIMILAR SERVICE LIKE MYAGRO'S. OUR TARGET AUDIENCE IS SMALLHOLDER FARMERS LIVING ON LESS THAN $2 PER DAY, AND 70% OF OUR CUSTOMERS ARE WOMEN. MYAGRO SERVED APPROXIMATELY 360,000 FARMERS DURING THE CALENDAR YEAR 2024.