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TruthAids dba Truth Aid
Port Ewen, NY · EIN 010899821 · Form 990EZ · FY2023 · NTEE G81 · Voluntary Health Associations · Micro (<$100K) · truthaid.org
revenue
$0
expenses
$25K
net assets
$4K
employees
—
program ratio
100%
mission · from form 990

Our mission is to create content that shifts culture, and design impact campaigns that push audiences to discover the world from a new point of view.

profile · synthesized from sources

Research-driven creative studio focused on behavior change through storytelling and impact campaigns. Produces content designed to shift cultural perspectives and foster new ways of understanding complex social issues. Works at the intersection of narrative, education, and advocacy to promote empathy and systemic change.

named programs · 2 · from sources

What they call their work

SHIFT
Behavior change initiative using narrative and creative content to shift cultural perspectives and promote empathy
Truth Aid Impact
Platform for educational resources and storytelling projects aimed at fostering deeper understanding of social issues
activities · 1 group

What they do

  • Documentary Film Production 1 activity
    • Developing research-driven creative content and campaigns for behavior change
      Creates content and designs impact campaigns informed by research to shift cultural perspectives and promote behavior change, operating as a creative studio focused on measurable audience impact.
financials · form 990EZ · fy2023
revenue
Total revenue$0
Contributions & grants——
Program service revenue——
Investment income——
Other revenue—
expenses
Total expenses$25K
Program expenses100%
Admin / overhead0%
Fundraising0%
Salaries & benefits$19K
Grants paid out—
Largest expense lineProfessional Fees
balance sheet
Total assets$4K
Cash$70K
Investments$0
Liabilities$213
Net assets$4K
Liquid reserves33.1 mo
3 years on record · 2020–2023 · YoY revenue -100.0%
leadership · form 990 part vii · fy2023

Who runs it

paid leadership · 1
NameTitleHours/wkCompensation
Mehret Mandefro President 1 $19K
board members · 3
  • Ivana Ma — Director
  • Rachel Thornton — Director
  • Wizdom Powell — Director
relationships · 2

Who they work with

  • YouTube Partner — Hosts video content on YouTube platform.
  • truthaidimpact.org Network — Operates an affiliated website for impact initiatives.
strategies · 2

How they approach the work

Named approaches extracted from this org’s sources. Where others share an approach, follow it to see the full set of orgs running it.

  • Culturally-Focused Content for Perspective Shift
    methodology: culture-change-through-content
    By creating culturally-focused content and impact campaigns, we shift audience perspectives because cultural narratives are powerful levers for changing social attitudes and behaviors.
  • Research-Driven Creative Intervention
    methodology: research-driven creative intervention
    By combining research with creative production, we drive behavior change because evidence-informed storytelling increases engagement and effectiveness of messaging.